Our Planet

Making the world a more thoughtful and caring place starts with respecting our planet’s limited resources, and our role in sustaining them.

As a company dedicated to making the world a more thoughtful and caring place, we recognize the importance of our planet’s limited resources and our role in sustaining them.

With that in mind, American Greetings launched Actively Green, a corporate-wide program to advance our sustainability efforts. Actively Green has five company-level goals to be achieved by 2025.

The goals are formed around five “R’s”: Responsible Sourcing, Recycled Paper Use, Reducing Throwaway, Recyclability, and Corporate Responsibility. These goals involve updating our products, processes, and personal practices to become a more environmentally conscious organization.

To learn more, please read “Connections for Good” – our Environmental, Social, and Governance report.

By 2025, American Greetings strives to:

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90%

Source 90%+ of all the paper we use from sustainable sourcesR1

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90%

Offset 90%+ of the world headquarters carbon footprint through reforestation effortsR5

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200

Eliminate 200 tons of landfill waste at our company headquartersR5

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50%

Reduce the amount of municipal waste we send to landfills by 50%R3

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10%

Ensure that at least 10% of the paper fiber we use is post-consumer waste contentR2

R1 — Data includes paper purchased through North America, Asia, and the UK related to all product categories. Base year: FY17 (March 2016 – February 2017).
R2 — Data includes American Greetings branded greeting cards. Base year: FY17 (March 2016 – February 2017). 
R3 — Data includes US distribution and North American retail (excluding Plus Mark), all product categories. Base year: FY17 (March 2016 – February 2017).
R5 — Based on Westlake World Headquarters office. Base year: FY18 (March 2017 – February 2018).