Brands

American Greetings concepts, creates and distributes products that are designed to meet consumers' needs to connect, express and celebrate. The company sells cards under the American Greetings, Carlton Cards, Gibson, Plus Mark, Recycled Paper Greetings and Papyrus brands. Other products include gift wrap and bags, party goods, stickers and stationery,

American Greetings also has a widespread licensing presence. The company created the Care Bears, Strawberry Shortcake and Holly Hobbie, among others, and develops social expressions products for numerous licensors.