Cleveland (August 9, 2017) – Humor accounts for 30 percent of greeting card sales, and birthdays remain the perennial most-popular card-sending occasion. American Greetings knows that one of the things consumers love most is celebrating birthdays with a good laugh, so combining comedy with an innovative card experience seems standard – but just wait for the punchline! The brand-new collection of Pull My Cord™ cards not only puts a playful twist on birthday wishes, but also gives the recipient something to smile about long after the celebration is over.
Get ready to LOL with Pull My Cord! This hilarious new line of cards features removable, stuffed photo characters that shake and deliver goofy one-liners when you pull their cord. Just pull the string again and again to hear a slew of silly sentiments from multiple “punny” plush personalities. Backed with quirky illustrations and funny wishes, Pull My Cord is sure to have you shaking with laughter. Designs in this entertaining collection include a squirrel who is ready to go nuts celebrating, a super-friendly poo who wants to make a big stink about your special day, hip-hop-loving bacon (because everything’s better with bacon!), and an out-of-this-world cat with laser eyes.
“One of the key trends we see is that consumers are always looking for the next epic experience in their everyday lives,” said Carol Miller, vice president of corporate innovation at American Greetings. “This hilarious Pull My Cord collection is a great example of our innovative products providing the opportunity for consumers to share an unexpected, delightful and surprising experience with family and friends – and it also leaves them with a fun keepsake of their big day that they can play with over and over again.”
As an industry leader in greeting card inventions, American Greetings has introduced more than 150 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.
Consumers can find Pull My Cord™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.americangreetings.com/corporate. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, LinkedIn, Google+ and Instagram.
About American Greetings
As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company’s major greeting card brands are American Greetings, Papyrus, Recycled Paper Greetings and Carlton Cards. AmericanGreetings.com lets consumers shop and buy paper cards, ecards, printables, party supplies and gift wrap — along with providing useful content that educates and inspires visitors to connect more meaningfully. The 112 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information, please visit our corporate site.