Cleveland (June 6, 2018) – According to the National Retail Federation (NRF), consumers plan to spend a near-record $15.3 billion to celebrate Father’s Day this year. The NRF’s annual Father’s Day survey, conducted by Prosper Insights & Analytics, names greeting cards, clothing and music as some of the most popular types of gifts – so why not present the best-of-the-best with something that covers all the bases? World’s Greatest Wishes™, the newest greeting card invention from American Greetings, honors dad with a musical award he can wear!
This awesome new line of cards features wearable, musical medals that sing high praises to the worthy recipient. Simply press the medallion to trigger audio and complete the accolade. With themed ribbons, unique medals, and light-hearted sentiments, World’s Greatest Wishes is sure to make them feel like a champion. Designs in this collection include a “Best Dad Ever” medal for your #1 fan, a “Stinkin’ Awesome” medal for the most fart-tastic father you know, and a “World’s Best Grandpa” for the champ of gramps.
“The World’s Greatest Wishes collection brings a whole new meaning to recognizing dads on Father’s Day,” said Carol Miller, vice president of corporate innovation at American Greetings. “The removable medal leaves no doubt that he’s in the winner’s circle, and the fun and funny messages will keep him smiling all year long.”
This year marks the 10th anniversary of American Greetings Pipeline of Innovation! As the industry leader in greeting card inventions, we have proudly introduced 180 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.
Consumers can find World’s Greatest Wishes™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.americangreetings.com/corporate. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, LinkedIn, Google+ and Instagram.
About American Greetings:
As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company’s major greeting card brands are American Greetings, Papyrus, Recycled Paper Greetings and Carlton Cards. AmericanGreetings.com lets consumers shop and buy paper cards, ecards, printables, party supplies and gift wrap — along with providing useful content that educates and inspires visitors to connect more meaningfully. The 112 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information, please visit our corporate site.