American Greetings Launches Innovative Sign Language Digital Greeting With Acclaimed Actress Marlee Matlin

Matlin & American Greetings Collaborate On Custom Versions Of “When You’re Smiling” For The Card Maker’s SmashUps Ecard Collection

(Cleveland, OH — Tuesday, March 23, 2021) — Just in time for the new Spring season, American Greetings and award-winning actress Marlee Matlin deliver a fresh way to share a smile. The partnership allows users to send a customized digital greeting set to the classic tune of “When You’re Smiling” through American Greetings’ popular SmashUps digital initiative.  Available now, this video greeting is the first of its kind to incorporate music, vocals, animated lyrics and sign language to communicate the uplifting message.  Additionally, with 1,200 different names available to customize the SmashUp, it is easier than ever to create a personalized video greeting. Watch a sample here:

“I’ve had a chance to pioneer so many opportunities for deaf actors and actresses and I certainly embrace every opportunity to advocate for the deaf community” said Marlee.  “I always wanted to do something new with ecards and when I saw the incredible things American Greetings was doing with their celebrity SmashUps, I knew it was the perfect collaboration for what I was hoping to create.”

With this launch, American Greetings announces a multi-year partnership with Matlin that includes the opportunity to work with Marlee on digital and physical cards.

“You can say a lot with a smile, and few people can light up a conversation with their smile like Marlee Matlin” says Rob Matousek, Executive Director – Direct to Consumer Business at American Greetings.  “Like everything she does, Marlee was so inspiring and helped us to create a SmashUp that is for everyone and for just about every situation and relationship.  With the challenging year we’ve all just experienced, we’re thrilled to join Marlee to offer this great way to share a smile and hope for better days ahead.”

Keep up to date with the full program here:
SmashUps are available on, and on the SmashUps apps available for iPhone and Android

About American Greetings:

As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company’s major greeting card brands are American Greetings, Papyrus, Recycled Paper Greetings and Carlton Cards. lets consumers shop and buy paper cards, ecards, printables, party supplies and gift wrap. The 115 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information, please visit