American Greetings Introduces New SmashUp™ Customized Video ecard with Alicia Keys

Fifteen-Time-Grammy-Award Winner Sings Personalized Videos in New Digital Greetings

CLEVELAND, July 8, 2021 — Today, American Greetings announced their new customized video ecard, featuring and designed by 15-time GRAMMY® Award-winning artist and worldwide-celebrated music icon, Alicia Keys. The new ecard features Keys in an intimate space, which she designed herself, where she delivers a heartfelt, entertaining, and personalized greeting. The birthday version of the Alicia Keys SmashUp is available now to a global audience through the American Greetings and Blue Mountain websites as well as through the SmashUps app for iPhone and Android. More occasions will be available soon.

“It was an honor to work with Alicia Keys, and especially this year as she celebrates the anniversary of ‘Songs in A Minor,'” said Rob Matousek, Executive Director-Direct to Consumer Business at American Greetings. “She is a celebrated artist for a reason – she inspires fans not just through her incredible music, but also by her joyous approach to life. We are so grateful for the way she brought her talent to the development of her SmashUp. She was intimately involved in every step, from initial storyboard to art direction and the final video. Our mission is to inspire people to connect and help them make others feel special, and Alicia’s SmashUps are sure to do just that.” The Alicia Keys “Your Day” SmashUp is based on her song “New Day” from her iconic 2012 album “Girl On Fire.” This first release allows users to send personalized birthday greetings to one of more than 1,000 names available.

“I always wished I could celebrate birthdays and other special moments with each and every one of the people that love and support me and my music and I’m so excited that now I’m able to do just that with these incredibly special SmashUps. You are going to feel it and LOVE it!” said Keys.

Keep up to date with the full program here:
SmashUps are available on,, and on the SmashUps apps available for iPhone and Android

About American Greetings

As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company’s major greeting card brands are American Greetings, Papyrus, Recycled Paper Greetings and Carlton Cards. lets consumers shop and buy paper cards, ecards, printables, party supplies and gift wrap. The 115 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information, please visit