Cleveland (May 4, 2017) – Parenting is tough. American Greetings showcased this pervasive idea in 2014 with the viral World’s Toughest Job video, but the trending topic has not lost steam over the past three years. The not-so-secret hero of the holiday is, of course, your own mother, but what about all the other moms who physically embody that cliché “It takes a village” saying? Those moms are part of your #MomSquad, and American Greetings encourages everyone to celebrate them this Mother’s Day!
Helping inspire moms everywhere to recognize their indispensable #MomSquad, Melissa Radke is a public speaker, writer, entertainer and vlogger who hails from East Texas and has amassed a large social media following by sharing her authentic and hilarious approach to dealing with the difficulties of parenthood. In partnership with American Greetings, Radke’s newest video perfectly illustrates the immeasurable impact her #momsquad has on her family.
“Truth is, I do not have one single friend – not one – who has ever said, ‘I feel pretty equipped for this. I kinda feel like I’m killin’ it!’ Because no one feels that way,” said Radke.
Sunday, May 14 is right around the corner, and consumers visiting the American Greetings card aisle will appreciate cards that reflect who she is and the effect she has on those in her life. Each card – whether elegant or hilarious – helps share a special wish filled with love and admiration. Crown her queen for the day with Royal DeLights™, American Greetings latest invention that includes a fun, wearable, light-up crown. The bold and unexpected justWink brand offers designs that are sure to dazzle your friends, your baby mama, and most of all, your own mama with your wit, humor and incredibly good taste in Mother’s Day greetings. With bright, beautiful artwork, this year’s selection even includes cards for a number of less-common sending situations, such as ex‐wife, single mom, like a mom and empty nester mom.
In addition to the variety of paper cards available at your favorite retailer, visit Americangreetings.com to celebrate all the wonderful mamas you know with a digital greeting. Choose from an assortment of ecards that ranges from simple and classic to interactive and tailor-made. Customizing video ecards with your own photos, heartfelt messages or personalized song lyrics adds a meaningful touch. Consumers also can find print-at-home cards to give her in-person and free options.
After the perfect gift is purchased, don’t forget to make the gift presentation as special as Mom with American Greetings fantastic new Mother’s Day gift bags, roll wrap and tissue paper. This fresh collection features feminine colors and icons, such as flowers, dots and stripes with pink as the primary color and accents of mint green, that are complemented by lovely embellishments and glittering gold.
Consumers can find these Mother’s Day collections, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.americangreetings.com/corporate. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, LinkedIn, Google+ and Instagram.
About American Greetings:
As the leader in meaningful connections, American Greetings is committed to making the world a more thoughtful and caring place. Founded in 1906, the creator and manufacturer of innovative social expression products offers paper cards, digital greetings, gift wrap, party goods and more to help consumers honor the people and moments in life that really matter. The Company’s major greeting card brands are American Greetings, Papyrus, Recycled Paper Greetings and Carlton Cards. AmericanGreetings.com lets consumers shop and buy paper cards, ecards, printables, party supplies and gift wrap — along with providing useful content that educates and inspires visitors to connect more meaningfully. The 112 year-old Company is headquartered in Cleveland, Ohio, and its products can be found in retail outlets worldwide. For more information, please visit our corporate site.