CLEVELAND, April 23, 2025 /PRNewswire/ – In celebration of the 75th anniversary of Peanuts® this year, American Greetings has partnered with the iconic brand to create an all-new digital Advent calendar. Launching this holiday season, the interactive calendar will provide fans of all ages with an immersive experience featuring Charlie Brown, Snoopy and the Peanuts gang, along with animations, hidden treasures and other activities. And as an added holiday bonus, consumers who purchase the calendar before December 1 will have access to interact with holiday activities on the home page before the official launch.
This unique digital calendar will feature 25 daily surprises, including exclusive animations, mini-games, and fun holiday messaging inspired by the heartwarming humor and wisdom of Peanuts. Fans will be able to unlock engaging activities such as a Christmas tree decorator, snowflake maker, puzzles, and more. In addition, the calendar will include shareable Peanuts-themed holiday content, making it the perfect new family tradition.
“We all grew up loving Peanuts especially at the holidays, and we can’t wait to bring fans a new way to experience the joy from this timeless classic in this new format,” said Rob Matousek, Executive Director, Direct to Consumer Business at American Greetings. “Digital Advent calendars are growing in popularity, and we are confident a whole new generation will fall in love with the Peanuts gang through our partnership this holiday season.”
“The holidays and Peanuts have been synonymous for nearly 75 years,” said Scott Shillet, Vice President, Global Licensing at Peanuts. “With fun mini games and activities to enjoy every day leading up to Christmas, we’re excited to continue to offer our fans new ways to celebrate the holidays with the characters they know and love.”
The Peanuts Advent calendar will be available for purchase through the American Greetings website and corresponding apps for iPhone and Android. Consumers can sign up for more information leading up to the launch here and by following @AmericanGreetingsDigital.
About American Greetings:
American Greetings is a global leader in the large and enduring Celebrations marketplace. The company helps people celebrate holidays, each other, and all of life’s special moments, in-person and online, guided by a mission to “make the world a more thoughtful and caring place every single day.” American Greetings offers products wherever and however people wish to purchase them – online, in-store, or curbside pickup. Celebrations happen throughout the year, driven by traditional holidays, key milestone moments such as weddings, baby showers and graduations, as well as recurring everyday events such as birthdays and anniversaries. The company’s brands include American Greetings, Papyrus, Carlton Cards, and Recycled Paper Greetings. Its digital business unit, AG Interactive, is a leading provider of digital greetings and premium Celebrations content through proprietary technology platforms and apps. Its popular digital brands include American Greetings, Blue Mountain, Jacquie Lawson, SmashUps™, and Creatacard™. For more information, visit corporate.americangreetings.com and follow us @AmericanGreetings on Facebook and @amgreetings on Instagram.
About Peanuts:
The characters of Peanuts and related intellectual property are owned by Peanuts Worldwide, which is 41% owned by WildBrain Ltd., 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by the family of Charles M. Schulz, who first introduced the world to Peanuts in 1950, when the comic strip debuted in seven newspapers. Since then, Charlie Brown, Snoopy and the rest of the Peanuts gang
have made an indelible mark on popular culture. In addition to enjoying beloved Peanuts shows and specials on Apple TV+, fans of all ages celebrate the Peanuts brand worldwide through thousands of consumer products, as well as amusement park attractions, cultural events, social media, and comic strips available in all formats, from traditional to digital. In 2018, Peanuts partnered with NASA on a multi-year Space Act Agreement designed to inspire a passion for space exploration and STEM among the next generation of students.