American Greetings Acquires North Carolina Fixture Manufacturing Facility

CLEVELAND, Ohio, June 3, 2024 – American Greetings, a global leader in the Celebrations marketplace, is proud to announce it has acquired a fixture manufacturing facility in Forest City, North Carolina, from WestRock (NYSE: WRK). Adding this facility to its supply chain network positions American Greetings for success by bringing retail display fixture production in-house.

The Forest City facility currently produces the fixtures American Greetings uses to display its Celebrations products at retail, and that work will continue. The Forest City site and its employees are now part of the American Greetings team focused on delivering happiness, laughter, and love to people everywhere.

“Today marks the beginning of an exciting journey for American Greetings and the Forest City facility,” shared Steve Brothers, Chief Supply Chain Officer for American Greetings. “By bringing our teams together, under the leadership of Shannon Sullivan, Vice President of Distribution at American Greetings, we now have the in-house capability to manufacture best-in-class fixtures to display our Celebrations products across our North American retail customers. We look forward to working closely with our new team members and the Forest City community.”

For more information about American Greetings, visit

About American Greetings

American Greetings is a global leader in the large and enduring Celebrations marketplace.  The company helps people celebrate holidays, each other, and all of life’s special moments, in-person and online, guided by a mission to “make the world a more thoughtful and caring place every single day.”  American Greetings offers products wherever and however people wish to purchase them – online, in-store, or curbside pickup.  Celebrations happen throughout the year, driven by traditional holidays, key milestone moments such as weddings, baby showers and graduations, as well as recurring everyday events such as birthdays and anniversaries.  The company’s brands include American Greetings, Papyrus, Recycled Paper Greetings, Paper Rebel, Carlton Cards, Today and Always, DesignWare party goods, and Plus Mark gift wrap and boxed cards.  Its digital business unit, AG Interactive, is a leading provider of digital greetings and premium Celebrations content through proprietary technology platforms and apps. Our popular digital brands include American Greetings, Blue Mountain, Jacquie Lawson, SmashUps™, Pics & Wishes™, and Creatacard™. For more information, visit and follow us @AmericanGreetings on Facebook and @amgreetings on Instagram.