The Creative Division
The Creative Department at American Greetings represents the largest publicly held creative studio in the world. The innovative professionals who lend their talents to creating the very best products we can offer work in a wide variety of settings including illustration, graphic design, industrial design, interior design, dimensional package design, interactive media, programming and web design.
Specific roles include:
- Line Designer: Uses market research, trend analysis and costing guidelines, balances lines of products for color look, subject matter, technique and layout/design. Provides art direction of these elements for execution by a graphic designer and/or illustrator.
- Graphic Artist: Uses creative talent and basic product understanding to provide concepts, resolve product design and project responsibilities. Interprets planning instructions and executes, refines or prepares art for reproduction by working in a wide variety of techniques, styles and subject matters.
- Interactive Designer: Uses creativity and knowledge of Multimedia techniques and the knowledge of the online social communication media to create and design the aesthetics and functionality of a variety of products.
- Web Designer/Developer: Designs and develops the creative aesthetics, visual interpretation, user experience and technical requirements for brands in the digital media environment.