American Greetings Completes Sale of Learning Horizons

CONTACT: Gregory M. Steinberg, Treasurer and Director of Investor Relations of American Greetings Corporation,
1-216-252-4864, investor.relations@amgreetings.com

CLEVELAND, March 19 -- American Greetings Corporation ( NYSE: AM) today announced it has completed the sale of Learning Horizons, Inc. Learning Horizons offers a variety of supplemental educational products for children. The company was sold to Learning Horizons Holding Corporation, an Evolution Capital Partners portfolio company.

The Company entered into an agreement to sell Learning Horizons in February 2007 and has now completed the transaction. The sale of Learning Horizons reflects the Company's strategy to focus its resources on businesses and product lines more closely related to its core social expression business. The terms of the transaction have not been disclosed. As a result of this transaction the Company expects to record a pre-tax loss of approximately $4 million.

About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, stationery, calendars, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $1.8 billion. For more information on the Company, visit http://corporate.americangreetings.com.

Certain statements in this release may constitute forward-looking statements within the meaning of the Federal securities laws. These statements can be identified by the fact that they do not relate strictly to historic or current facts. They use such words as "anticipate," "estimate," "expect," "project," " intend," "plan," "believe," and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. These forward-looking statements are based on currently available information, but are subject to a variety of uncertainties, unknown risks and other factors concerning the Company's operations and business environment, which are difficult to predict and may be beyond the control of the Company.

In addition, this release contains time-sensitive information that reflects management's best analysis as of the date of this release.
American Greetings does not undertake any obligation to publicly update or revise any forward- looking statements to reflect future events, information or circumstances that arise after the date of this release.

Further information concerning issues that could materially affect financial performance related to forward-looking statements can be found in the Company's periodic filings with the Securities and Exchange Commission, including the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended February 28, 2006.

SOURCE American Greetings Corporation