AG Interactive Subscriber Base Tops 2.5 Million

Subscription base reaches new milestone, bolstered by unique content and record-breaking holiday traffic

CONTACT: Kelly Fitzgerald, +1-212-590-2555, or kfitz@breakawaycom.com, or Alicia Mickelsen, +1-212-590-2557, or amick@breakawaycom.com, both of Breakaway Communications for AmericanGreetings.com

CLEVELAND, Jan. 18 -- AG Interactive, the new media subsidiary of American Greetings, announced today that their online subscription base has grown to two and a half million subscribers worldwide. The AG Interactive sites, which include AmericanGreetings.com, BlueMountain.com, Egreetings.com, BloomByAG.com, and HatterChatter.com, see more than 275 million unique visitors a year from around the world.

Thanks to new content, new sites, and the recent holiday season, the AG subscriber base has increased more than 300,000 over the past six months.

The growing demand for both online and print greetings illustrates that people are still interested in telling their loved ones that they care, and that more and more people tend to supplement their print cards with a growing number of e-cards.

"Our teams of creative artists, writers and developers bring the most compelling and popular greetings to the web, and reaching this 2.5 million membership mark illustrates that people find our content very valuable," said Sally Babcock, senior vice president, AG Interactive. "We have seen some great traffic numbers recently, and with the slew of innovative greetings we have planned for 2006, we look forward to breaking more records."

In addition to eCards, AmericanGreetings.com offers printable content from Create&Print including greeting cards, decorations for holidays such as banners and centerpieces, and fun "any-time" projects like iron-on transfers, business cards, calendars, candy bar wrappers and wine tags. A subscription also offers unlimited downloads of the latest screensavers and wallpapers. Recently added to the sites is the Interactive Calendar that automatically sends pop-up reminders to your desktop complete with eCard suggestions for every important day in your calendar. It also allows you to put sticky notes on your desktop to be sure to remember everything from an important conference call to picking up milk before heading home.

Visitors can also choose to have American Greetings "Sign, Seal, and Deliver" their cards for them. With the remote printing option, users can pick the perfect card, add a personal message and photo, and have AG Interactive take care of everything else, including buying the stamp and licking the envelope.

About AG Interactive

AG Interactive (AGI) is a global leader in licensing and creating original self and social expression products for online, instant messaging and mobile platforms. To create its premier content, the company leverages one of the world's largest creative studios and digital library of award-winning expressive content as well as an extensive international distribution capability.

AGI attracts more than 30 million unique visitors per month in 18 countries to its popular websites AmericanGreetings.com, BlueMountain.com, and Egreetings.com as well as through Instant Messaging or online partnerships with AOL, MSN, and Yahoo!. The company has one of the largest online subscription services with over 2.5 million paying subscribers. AGI reaches over 200 million subscribers per month globally through major wireless carriers including Bouygues, Cingular, KPN Mobile, Mobistar, Proximus, and Verizon Wireless.

AGI also maintains significant global content partnerships with Def Jam Enterprises, Nickelodeon, Sports Illustrated, Univision Online, Inc., and Warner Bros. Online.

AG Interactive is a subsidiary of American Greetings Corporation (NYSE: AM), one of the world's leading manufacturers of social expression products generating annual net sales of approximately $2 billion. American Greetings Corporation is the creator and owner of many celebrated character properties, including Strawberry Shortcake(R), Care Bears(R), Holly Hobbie(R), Bubblegum(R) and Twisted Whiskers(R). For more information, please visit www.aginteractive.com

SOURCE AG Interactive