American Greetings announces Bloom by AG, New Web site for women on the go
New eCard boutique with more than 300 new sassy and stylish expressions
for women 25 to 40

CONTACT: Kelly Fitzgerald, +1-212-590-2555, or kfitz@breakawaycom.com, or Alicia Mickelsen, +1-212-590-2557, or amick@breakawaycom.com, both of Breakaway Communications, for AmericanGreetings.com

CLEVELAND, Aug. 25 -- AG Interactive, Inc. announced today that it has launched BloombyAG(TM), a new website for women 25 to 40 years old, who are balancing career, family, friends and self, and are seeking clever eCards to help them stay connected while managing their very full lives. Based on the premise that women CAN have it all with a little help, BloombyAG offers a tremendous new eCard offering for this particularly busy group of women who want to stay in touch with friends, acknowledge family milestones, and have fun with style and sass.

This hip new eCard boutique (http://www.bloombyag.com) currently includes more than 300 creative expressions celebrating birthdays, holidays, weddings, anniversaries and births. There is even a 'Just Because' category of eCards for those occasions when you just have to say something! And BloombyAG offers a way to share your latest photo album with style and personalized captions. Tons of new content will be added on an ongoing basis. An annual subscription for $9.99 enables consumers to send an unlimited number of expressions to friends and family.

eCards Come Alive with Video

An exceptional feature of the new website is called Photoshare, a new option to incorporate photos and video into an eCard. Capture your new baby's first step in an eCard for friends and family to share. Show off the new corner office to Mom and Dad. The new photo and video greetings feature allows you to use your webcam to record your special personal and professional milestones and send them in an eCard.

"In today's world, women from 25 to 40 have lives previous generations only dreamed of. These women have careers, families and friends that they are working very hard to balance," said Sally Babcock, senior vice president and general manager, AG Interactive, Inc., the new media subsidiary of American Greetings. "The new BloombyAG site offers these women an easy and fun way to provide their friends and family with expressions that they cannot find anywhere else. This is a place where women can communicate with each other with eCards that reflect the humor and complexities of their lives - in style."

Eleven New eCard Categories

Whether you need a card to acknowledge the arrival of your best friend's new baby or a card to celebrate a great hair day, BloombyAG has it all. Just got the latest Kate Spade bag and your friends need to know? BloombyAG has the perfect eCard. BloombyAG reflects the fast-paced sophisticated lifestyle of today's women and honors it with sophisticated, funny expressions. With eleven new card categories, BloombyAG offers a huge array of eCard options for women on the go.

AG Interactive is creating several new sites to answer the specific needs and lifestyles of market niches they have identified, providing these targeted groups with online destinations that appeal to their particular tastes. AG Interactive recently announced the launch of HatterChatter.com, a unique site for women who are 50+ and fabulous!

About AG Interactive

AG Interactive is a worldwide leader in online, instant messaging and mobile expressions and entertainment. The online group, AG.com, offers over 20,000 premium quality greetings and other types of expressive content through its popular websites including AmericanGreetings.com, BlueMountain.com, BlueMountainCards.co.uk, and egreetings.com, as well as co-branded greetings sites with leading portals Yahoo!, AOL and MSN.
Collectively, the AG Interactive online sites represent the largest online greeting card destination in the world, attracting over two million paying subscribers and millions of unique visitors every month.

The mobile services group, AGmobile, is a leader in mobile content creation, distribution and marketing. It offers consumers a broad set of wireless and multi-media expressions and entertainment including ringtones, graphics, video and games. Through its mobile properties, including Def Jam Mobile, Univision Movil, MIDIRingtones, Blue Mountain Mobile and Kiwee, AGmobile creates and distributes innovative content to mobile phone users through wireless carriers in over ten countries and in multiple languages. By leveraging the world's largest digital library of award-winning expressive content and premium licensed content along with an unrivaled international distribution capability, AG Interactive offers consumers and business partners the premiere online and mobile services available today. AG Interactive is a subsidiary of American Greetings Corporation (NYSE: AM), one of the world's leading manufacturers of social expression products, generating annual net sales of approximately $2 billion.