AG Interactive Brings 'The Passion of the Christ' to Mobile Phones for Easter

AGI has produced the exclusive catalog of mobile media for 'The Passion' including Music Tones and Wallpapers

LOS ANGELES, March 24 /PRNewswire/ -- AG Interactive today announced the immediate availability of music ringtones and wallpaper from the epic film, "The Passion of The Christ", for distribution on mobile phones. For the first time, compelling images and ringtones from the blockbuster movie are available for download on AG Interactive's holiday, events and special occasion brand -- Blue Mountain Mobile.

AG Interactive forged the deal with Icon Distribution to make the premium images from "The Passion" available in time for the Easter holiday. Additionally, ringtones are now available from the film's Oscar-nominated(R) Sony BMG soundtrack, which AG Interactive has separately licensed.

An international success, "The Passion" has grossed more than $600 million since its release, and AG Interactive is the first company to make the powerful images and inspirational music from the film available to mobile phone users everywhere. Fans of this blockbuster film who are looking for new ways to express their faith can now download images from the film including movie posters and pivotal scenes from the movie to their mobile phone.

In addition to finding mobile content from "The Passion" on Blue Mountain Mobile, AG Interactive will also make it available through a number of their other mobile properties including Univision Movil, Def Jam Mobile and MIDIRingTones. The content can be downloaded to subscribers of the following carriers: Cingular Wireless/AT&T Wireless, Verizon Wireless, Verizon Wireless Puerto Rico and Dominican Republic, Sprint, Alltel, US Cellular, Metro PCS, Midwest Wireless, Western Wireless, Cricket, Cellular South, and n-Telos. Content is also available on http://www.midiringtones.com/thepassion.

'The Passion of the Christ' marks another significant milestone for AG Interactive, a subsidiary of American Greetings. The fast-growing unit is delivering on its vision of enabling a broad set of communities to express themselves both online and through mobile devices. American Greetings trend experts estimate that this year shoppers will spend nearly $3.7 billion on religious Easter cards, with nearly 44 percent of all Easter card shoppers picking up a religious card. The Passion-related content extends this comprehensive line of social expression products to mobile customers everywhere.

"AG Interactive's Blue Mountain Mobile is the definitive source for all holiday, special occasion and event content for the mobile lifestyle," stated Bryan Biniak, senior vice president of Mobile for AG Interactive. "The Passion is a timely film for Easter and we are proud to provide this content to our millions of wireless customers."

About AG Interactive

AG Interactive, the new media subsidiary of American Greetings, operates the network of sites including AmericanGreetings.com, BlueMountain.com, BlueMountainCards.co.uk, Egreetings.com and MIDIRingTones.com. Together, the AG Interactive sites offer over 20,000 high-quality greetings and related social expression content, and comprise the number one online greeting card destination, with over 2 million paying subscribers and millions of unique visitors per month.

AG Interactive also includes business units: AGMobile (wireless division) and AG Ventures (international and new product division). AG Interactive is headquartered in Cleveland, Ohio. AG Interactive is a subsidiary of American Greetings Corporation, one of the world's leading manufacturers of social expression products.