Slinky Celebrates Its 60th Anniversary on Mobile Phones Through AG Interactive

300 Million Fans Follow the Slinky Onto Handhelds and the Desktop

CONTACT: Pamela Preston, +1-212-590-2554, or ppreston@breakawaycom.com; or Alicia Mickelsen, +1-212-590-2557, or amick@breakawaycom.com, both of Breakaway Communications for AG Interactive

CLEVELAND, Nov. 29 -- AG Interactive, the new media subsidiary of American Greetings Corporation (NYSE: AM), today announced that images and sounds of Slinky, The Original Walking Spring Toy(R), are now available for mobile phones and online platforms. The new content includes emoticons, backgrounds and wallpapers, winks, avatars, screensavers, ringtones of the classic Slinky jingle, video ringtones and video clips from the toy's classic commercial. The content is available on all of AG Interactive's mobile properties including www.midiringtones.com, www.univisionmovil.com, www.defjammobile.com and www.kiwee.com.

'A Spring, A Spring, A Wonderful Thing, Everyone Knows It's Slinky!'

With over 300 million sold worldwide, Slinky has been an American icon for 60 years. Creator Richard James, a naval engineer, got the idea for the famous toy when an industrial tension spring fell to the floor and began to 'walk'. The new gizmo was soon sold in stores across America and its classic jingle, "What walks down stairs, alone or in pairs," was sung nationwide.

"We were pleased to work with AG Interactive to extend this hugely popular 60-year-old toy to handhelds and desktops," said Ray Dallavecchia, president and CEO of Poof-Slinky. "The popularity of Slinky has never ceased since its debut during the 1945 Thanksgiving season. Bringing the image and sounds of Slinky to mobile phones and online devices makes the lasting appeal of this timeless toy available to consumers everywhere in new and compelling ways."

Kitsch is Cool

AG Interactive's Slinky content for mobile phones and online channels such as Instant Messaging is the first in a new line of retro product content to be available through the company's branded properties. AG Interactive creates integrated marketing programs for many of the world's classic brands representing specific lifestyles, age groups, cultures and demographics.

"Slinky brings with it memories shared by a loyal fan base of over 300 million consumers," said Bryan Biniak, senior vice president, AG Interactive. "The product-- along with its catchy melody -- have stood the test of time because like many toys and media properties, it recalls some of the best times of our lives."

About Poof-Slinky, Inc.

Based in Plymouth, Michigan, Poof-Slinky is a leading manufacturer of Poof foam sport balls in North America and maker of the world famous Slinky manufactured with pride in Hollidaysburg, Pennsylvania. Other products include Buki Books, Ideal Classics, Ideal Toys, Poof Toys and Slinky Science. For more information, please consult the recently re-launched Web site at http://www.poof-slinky.com.

About AG Interactive

AG Interactive (AGI) is a global leader in licensing and creating original self and social expression products for online, instant messaging and mobile platforms. To create its premier content, the company leverages one of the world's largest creative studios and digital library of award-winning expressive content as well as an extensive international distribution capability.

AGI attracts more than 30 million unique visitors per month in 18 countries to its popular websites AmericanGreetings.com, BlueMountain.com, and Egreetings.com as well as through instant messaging or online partnerships with AOL, MSN, and Yahoo!. The company has one of the largest online subscription services with over 2.2 million paying subscribers. AGI reaches over 200 million subscribers per month globally through major wireless carriers including Bouygues, Cingular, KPN Mobile, Mobistar, Proximus, and Verizon Wireless.

AGI also maintains significant global content partnerships with Def Jam Enterprises, Nickelodeon, Sports Illustrated, Univision Online, Inc., and Warner Bros. Online.

AG Interactive is a subsidiary of American Greetings Corporation (NYSE: AM), one of the world's leading manufacturers of social expression products generating annual net sales of approximately $2 billion. American Greetings Corporation is the creator and owner of many celebrated character properties, including Strawberry Shortcake(R), Care Bears(R), Holly Hobbie(R), Bubblegum(R) and Twisted Whiskers(R). For more information, please visit http://www.interactive.ag.com.

SOURCE AG Interactive