Online traffic soars 1000%, Making it AmericanGreetings.com Most Popular eCard Ever

CONTACT: Kelly Fitzgerald, +1-212-590-2555, or kfitz@breakawaycom.com, or Alicia Mickelsen, +1-212-590-2557, or amick@breakawaycom.com, both of Breakaway Communications for AG Interactive

CLEVELAND, Nov. 22 -- AG Interactive, the new media subsidiary of American Greetings, has set a new record with their enormously popular "Gloria Gobbler" eCard that's flying across the internet at amazing speeds. Over the past few weeks, an estimated 30 million people have viewed the hilarious new singing survivor disco turkey eCard from AmericanGreetings.com available at http://www.ag.com.

The most popular eCard in American Greetings' history, the Thanksgiving turkey eCard traffic has soared nearly 1000% for the past few weeks, dancing its way across millions of computer screens. One in ten Americans have seen the Gloria parody dancing across her coop protesting that this Thanksgiving -- she will survive! Donning a seventies afro, she takes the lead with microphone in hand bringing a smile to millions of Americans this holiday season. Views of the eCard over the next few days are expected to pass even more milestones as millions of viewers receive the card this holiday season. The Gloria parody is also available as a ringtone for mobile phones as well as wallpaper from http://www.midiringtones.com.

The hysterical eCard was listed as a USA Today hotsite and inspired a California pastor to ask American Greetings for permission to show it to his congregation during his services for Thanksgiving. The card parodies a classic 70's anthem into a victory song for all turkeys whose necks are on the line this time of year! Whether you are seven or seventy "Gloria Gobbler" promises to delight viewers with her diva dancing, punchy presence and laugh- out-loud lyrics.

"Our creative team has really outdone themselves this year with all of the great content they have come up with for the holidays," said Sally Babcock, senior vice president, AG Interactive. "The unprecedented traffic we've seen for the turkey 'survivor' eCard is proof-positive that millions of online viewers are as entertained by our new creative content as we are."

The Survival Turkey eCard is one of hundreds of non-traditional electronic greeting cards American Greetings Interactive offers for the holidays. Its parent company, American Greetings, also has a selection of non-traditional, humorous cards in its offering of paper greeting cards for Thanksgiving this year."

AG Interactive

AG Interactive (AGI) is a global leader in licensing and creating original self and social expression products for online, instant messaging and mobile platforms. To create its premier content, the company leverages one of the world's largest creative studios and digital library of award-winning expressive content as well as an extensive international distribution capability.

AGI attracts more than 30 million unique visitors per month in 18 countries to its popular websites AmericanGreetings.com, BlueMountain.com, and Egreetings.com as well as through Instant Messaging or online partnerships with AOL, MSN, and Yahoo!. The company has one of the largest online subscription services with over 2.2 million paying subscribers. AGI reaches over 200 million subscribers per month globally through major wireless carriers including Bouygues, Cingular, KPN Mobile, Mobistar, Proximus, and Verizon Wireless.

AGI also maintains significant global content partnerships with Def Jam Enterprises, Nickelodeon, Sports Illustrated, Univision Online, Inc., and Warner Bros. Online.

AG Interactive is a subsidiary of American Greetings Corporation (NYSE: AM), one of the world's leading manufacturers of social expression products generating annual net sales of approximately $2 billion. American Greetings Corporation is the creator and owner of many celebrated character properties, including Strawberry Shortcake(R), Care Bears(R), Holly Hobbie(R), Bubblegum(R) and Twisted Whiskers(R). For more information, please visit http://www.interactive.ag.com.

SOURCE AG Interactive