American Greetings Announces Receipt of Requisite Consents for 11.75 Percent Notes
Due July 15, 2008

CLEVELAND, April 28 /PRNewswire-FirstCall/ -- American Greetings Corporation (NYSE: AM) today announced that in connection with its tender offer and consent solicitation for its outstanding 11.75 percent Senior Subordinated Notes due 2008 (the "Notes"), it has received sufficient consents from holders of its Notes to amend the indenture governing the Notes. The consent solicitation expired at 5 p.m., Eastern time, on April 27, 2004.

UBS Securities LLC is serving as Dealer Manager in connection with the tender offer and as Solicitation Agent in connection with the consent solicitation. Questions concerning the terms of the tender offer or the consent solicitation may be directed to UBS Securities LLC's Liability Management Group at (203) 719-4210. Questions concerning the procedures for tendering Notes or requests for the Offer to Purchase documents may be directed to Global Bondholder Services, the Information Agent, at (212) 430-3774.

About American Greetings Corporation

American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, reading glasses, candles, stationery, calendars, educational products, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion. For more information on the Corporation, visit http://corporate.americangreetings.com/.

The statements contained in this release that are not historical facts are forward-looking statements. Actual results may differ materially from those projected in the forward-looking statements. These forward-looking statements involve risks and uncertainties, including but not limited to: retail bankruptcies and consolidations, successful integration of acquisitions, successful transition of management, a weak retail environment, consumer acceptance of products as priced and marketed, the impact of technology on
core product sales, competitive terms of sale offered to customers, successfully implementing supply chain improvements and achieving projected cost savings from those improvements, and the Corporation's ability to comply with its debt covenants. Risks pertaining specifically to AmericanGreetings.com include the viability of online advertising and subscriptions as revenue generators and the public's acceptance of online greetings and other social expression products.

In addition, this release contains time-sensitive information that reflects management's best analysis only as of the date of this release. American Greetings does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release. Further information concerning issues that could materially affect financial performance related to forward-looking statements can be found in the Corporation's periodic filings with the Securities and Exchange Commission.