AGmobile and Univision Unite to Capture Hispanic Mobile Market in Vast Strategic Partnership

Newly announced AGmobile and Univision Online to provide a huge array of Spanish-language content ranging from personalized messaging and ringtones to graphics, games and greetings

CLEVELAND, March 24 /PRNewswire-FirstCall/ -- AGmobile, the new division of AG Interactive, and Univision Online, Inc., a division of leading Hispanic broadcasting company Univision Communications Inc. (NYSE: UVN), have joined together to provide Spanish-language content-based products, services and applications to millions of wireless users.

The partnership between Univision Online and AGmobile is designed to offer a substantial suite of new wireless applications and products to the skyrocketing Spanish-speaking population. Under the agreement, AGmobile and Univision Online will jointly develop, distribute and market mobile content offerings, including personalization, entertainment, information and messaging products.

With the help of Univision Online, AGmobile will take the lead in developing and offering customized telegreetings, voice mail, personalized graphics, more than 200 different ringtone options and Spanish-language information and entertainment options. Univision Online will market these services on its Web site, Univision.com, the most visited Spanish-language site in the United States.

To gain wide distribution for the new Univision Mobile content, AGmobile will draw on existing partnerships with T-Mobile, Verizon Wireless, Cingular Wireless, AT&T Wireless and Vodafone.

"We're thrilled about our considerable partnership," notes Bryan Biniak, Senior Vice President and General Manager of AGmobile. "With industry leader Univision Online, we will bring a huge assortment of bold, branded content to a Spanish-speaking population that continues to explode in numbers and earning power."

"Univision Online seeks world-class partners to bring the most innovative and highest quality Spanish-language content to U.S. Hispanics," says Javier Saralegui, President of Univision Online. "This partnership between AGmobile and Univision Online unites two industry leaders and will provide U.S. Hispanics with unique services unlike anything the market has seen before."

According to figures released by the U.S. Census Bureau in June 2003, Hispanics are now the largest minority group accounting for 38.8 million people. Seventy-four percent of the demographic currently owns a mobile phone, spending on average $10 a month more on mobile services than other consumers.

Biniak touts Univision Online's number one market position and tradition of developing innovative content to meet the needs of the U.S. Hispanic population. "The relationship is a perfect complement to our century-long strategy of partnering with the most successful brands in the entertainment business to deliver personal expression products to customers on a myriad of multi-media platforms."

AGmobile plans to finalize additional content partnerships in the popular music and electronic gaming arenas in the near future.

About AG Interactive

AG Interactive operates a network of sites including, AmericanGreetings.com, BlueMountain.com, Beatgreets.com and Egreetings.com. Its sites together offer over 20,000 high quality greetings and other types of expressive content and is the number one online greeting card destination with over 2 million paying subscribers and millions of unique visitors per month.

About American Greetings Corporation

American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, reading glasses, candles, stationery, calendars, educational products, ornaments and electronic greetings. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion. For more information on the corporation, visit http://corporate.americangreetings.com/.

About Univision Online, Inc.

Univision Online, Inc. is the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com/. Univision Online is a wholly owned subsidiary of Univision Communications Inc. (NYSE: UVN), the premier Spanish-language media company in the United States. Univision Communications operations also include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 79% of U.S. Hispanic Households; Univision Television Group, which owns and operates 24 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 31TeleFutura Network television stations; Galavision, the country's leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; and Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical
Publishing companies.

Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit http://www.univision.net/