'Tis the Season with AG Interactive's Personalized and
Time Saving Sentimental Seasonal Offerings
New Create & Print personalized Holiday Downloads, "Talking Heads"
eCards, and an array of online products expands consumer offerings on BlueMountain.com and AmericanGreetings.com

CLEVELAND, Dec. 20 /PRNewswire/ -- AG Interactive, the new media subsidiary of American Greetings Corporation, has launched a wide array of e-products that let individuals, families and busy holiday consumers use their home computers to design their own personalized seasonal messages and greetings.

Ornaments, holiday cards and gift tags can become touching expressions of personalized sentiment using family photos and familiar characters on Create & Print(TM). "Talking" eCards can speak out loud to the recipient the exact words the sender types. Users can also arrange to have their personalized paper card communications printed and delivered via U.S.   Mail by "4YourSoul.com," through a new partnership with AG Interactive. These are just some of the creative messaging options that are available on AG Interactive websites BlueMountain.com and AmericanGreetings.com.

"Holidays represent a time to connect with friends and loved ones," said Sally Babcock, SVP Product Management. "Through new and innovative technologies, AmericanGreetings.com and BlueMountain.com now provide consumers the ability to customize a large array of holiday products with photos, messages and beloved characters, giving the holidays a special, personal touch."

To introduce customers to all the Create & Print(TM) product has to offer, BlueMountain.com and AmericanGreetings.com both offer a special Holiday Download promotion. With the Holiday Download, customers can download two special seasonal packages for a one-time fee: (http://www.americangreetings.com/cnp/packs/index.pd):

Holiday Projects: Holiday projects such as ornaments, gift tags, package decorations, letters to Santa, nativity scenes and tree-toppers, can be personally designed online for $9.95.

Holiday Greetings: A variety of printable holiday greeting cards can be designed with personal touches including cards, envelopes, labels, stationery and more for $9.95.

Holiday Combo Pack: Both the Holiday Projects and Holiday Greetings products can be purchased together in one package for $15.90

Talking Heads eCards: The sender types, the character talks! -- Talking Heads utilizes Veepers(C), the dynamic personalized virtual character technology from Pulse Entertainment, allowing the sender to create a customized visual and vocal online greeting by controlling what that character says to the email recipient. The sender chooses from a gallery of virtual characters including a serious-looking female news anchor, a bouncing baby and a frazzled cat who can 'speak' in a variety of voices (a British accent, valley girl, etc.). The sender types a personal message and the character speaks those chosen words when the user opens the eCard. A user can also upload any photo and use the same technology to create a totally personalized talking character in less than a minute.

Personalized Paper Cards: Let "4YourSoul.com" send a card to everyone on your list! -- With this new partnership, a card you create can be designed, printed and mailed with the touch of a button through AmericanGreetings.com and 4YourSoul. 4YourSoul has taken a piece of the traditional, a twist of the modern, and a pinch of your own creativity, and delivered a greeting card solution fitting for this new era by fulfilling the printing and mailing on your behalf, but leaving the creativity in your hands.

About AG Interactive

AG Interactive, the new media subsidiary of American Greetings, operates the network of sites including AmericanGreetings.com, BlueMountain.com, BlueMountainCards.co.uk, Egreetings.com, Beatgreets.com and MIDIRingTones.com. Together, the AG Interactive sites offer over 20,000 high-quality greetings and related social expression content, and comprise the number one online greeting card destination, with over 2 million paying subscribers and millions of unique visitors per month.

AG Interactive also includes business units: AGmobile (the wireless
division) and AG Ventures (the international and new product division).
AG Interactive is headquartered in Cleveland, Ohio. AG Interactive is a subsidiary of American Greetings Corporation, one of the world's leading manufacturers of social expression products.

About American Greetings

AG Interactive is part of American Greetings Corporation, one of the world's leading manufacturers of printed greeting cards. American Greetings is headquartered in Cleveland, Ohio, and has been in the greeting card industry for more than 95 years.

American Greetings companies also include Carlton Cards(R), Learning Horizons(R), Balloon Zone(R)

and DesignWare(R) visit http://corporate.americangreetings.com.

About 4YourSoul.com:

4YourSoul.com is a consumer-focused online paper greeting card shop offering a vast selection of totally customizable, personalized greeting cards. 4YourSoul.com is a division of Arroweye Solutions.

SOURCE AG Interactive
-0- 12/20/2004
/CONTACT: Andrea Santangelo of AG Interactive, +1-216-889-5222, or Asantangelo@ag.com; or Sarah Evans of CarryOn Communication, +1-323-988-4701, or Sarahe@carryonpr.com