American Greetings Reports Improved Second-Quarter Results

      - EPS ahead of prior-year second quarter
     - Integration of 1,400 stores from major account on budget and on
       schedule
     - Supply chain transformation progress continues

    CLEVELAND, Sept. 25 /PRNewswire-FirstCall/ -- American Greetings
Corporation (NYSE: AM) today reported results in line with its estimate for
the second quarter of fiscal 2004.
    American Greetings realized a net loss of $9.7 million, or 15 cents per
share, on net sales of $403.5 million, for the fiscal 2004 second quarter
ended Aug. 31, 2003 (all per-share amounts assume dilution). These results
compare to a net loss of $15.8 million, or 24 cents per share, on net sales of
$396.9 million in the second quarter last year. The Corporation historically
realizes a net loss in its second quarter because of the seasonal nature of
its business.
    The Corporation reported net income of $10.0 million, or 15 cents per
share, on net sales of $857.9 million, for the first half of fiscal 2004. This
compares to net income of $28.7 million, or 41 cents per share, on net sales
of $881.1 million, for the same period last year. Last year's first-half
results include a $12 million pretax gain from the sale of an equity
investment.
    EBITDA for the second quarter of fiscal 2004 was $17.6 million, compared
to $10.3 million in the second quarter of fiscal 2003. EBITDA for the trailing
four quarters ended Aug. 31, 2003, was $313.1 million, compared to EBITDA for
the year-ago trailing four quarters of $339.1 million. EBITDA represents a
non-GAAP financial measure, and is presented because certain of the
Corporation's credit agreement covenants incorporate EBITDA as a component of
their calculations. A table reconciling EBITDA to the appropriate GAAP measure
is included in the notes to this release.

    Management Comments and Outlook
    "Our second-quarter performance is in line with our projections," said
Chief Executive Officer Zev Weiss. "We had a meaningful improvement in our
second-quarter results, due in part to our focus on cost management. Our cost
management efforts included supply chain benefits that offset their related
costs within the quarter. We are pleased with the progress of the supply chain
initiative to date. We are also pleased with the progress we are making in the
conversion of 1,400 stores for a major account, a project that is on budget
and on schedule for completion before calendar year end due to the exceptional
effort of our associates."
    American Greetings projects earnings per share of 68 cents to 73 cents for
the third quarter of fiscal 2004. The Corporation realized earnings per share
of 62 cents for the third quarter of fiscal 2003.

    Conference Call on the Web
    American Greetings will broadcast its second-quarter conference call live
on the Internet at 9:30 a.m. Eastern time today. The conference call will be
accessible through the Investor Relations section of the American Greetings
Web site at http://corporate.americangreetings.com/ . A replay of the call will
be available on the site.

    About American Greetings Corporation
    American Greetings Corporation (NYSE: AM) is one of the world's largest
manufacturers of social expression products. Along with greeting cards, its
product lines include gift wrap, party goods, reading glasses, candles,
stationery, calendars, educational products, ornaments and electronic
greetings. Located in Cleveland, Ohio, American Greetings generates annual net
sales of approximately $2 billion. For more information on the Corporation,
visit http://corporate.americangreetings.com/ .

    The statements contained in this release that are not historical facts are
forward-looking statements. Actual results may differ materially from those
projected in the forward-looking statements. These forward-looking statements
involve risks and uncertainties, including but not limited to: retail
bankruptcies and consolidations, successful integration of acquisitions,
successful transition of management, a weak retail environment, consumer
acceptance of products as priced and marketed, the impact of technology on
core product sales, competitive terms of sale offered to customers,
successfully implementing supply chain improvements and achieving projected
cost savings from those improvements, and the Corporation's ability to comply
with its debt covenants. Risks pertaining specifically
to AmericanGreetings.com include the viability of online advertising and
subscriptions as revenue generators and the public's acceptance of online
greetings and other social expression products.


                          AMERICAN GREETINGS CORPORATION
                 SECOND QUARTER REPORT OF CONSOLIDATED OPERATIONS
                       FISCAL YEAR ENDING FEBRUARY 29, 2004

           (In thousands of dollars except share and per share amounts)

                                    (Unaudited)             (Unaudited)
                                 Three Months Ended       Six Months Ended
                                     August 31,              August 31,
                                  2003        2002        2003        2002

    Net sales                    $403,546    $396,913    $857,852    $881,143

    Costs and expenses:
       Material, labor and
        other production costs    201,425     193,584     386,408     380,098
       Selling, distribution
        and marketing             153,722     148,144     303,580     298,243
       Administrative and
        general                    56,685      65,244     122,810     133,733
       Interest expense            17,537      20,141      40,337      39,795
       Other (income) - net        (9,746)     (4,022)    (11,884)    (18,348)
                                  419,623     423,091     841,251     833,521

    (Loss) income before
     income tax (benefit) expense (16,077)    (26,178)     16,601      47,622
    Income tax (benefit)
     expense                       (6,382)    (10,393)      6,591      18,906

    Net (loss) income             $(9,695)   $(15,785)    $10,010     $28,716

    (Loss) earnings per share      $(0.15)     $(0.24)      $0.15       $0.44

    (Loss) earnings per share -
      assuming dilution            $(0.15)     $(0.24)      $0.15       $0.41

    Average number of common
     shares outstanding        66,315,954  65,801,676  66,114,817  65,408,114

    Average number of common
     shares outstanding -
     assuming dilution         66,315,954  65,801,676  66,114,817  78,917,978


                          AMERICAN GREETINGS CORPORATION
                  SECOND QUARTER STATEMENT OF FINANCIAL POSITION
                       FISCAL YEAR ENDING FEBRUARY 29, 2004

                            (In thousands of dollars)

                                                         (Unaudited)
                                                          August 31,
                                                    2003               2002

    ASSETS
    CURRENT ASSETS
       Cash and cash equivalents                   $40,494           $174,174
       Trade accounts receivable,
        less allowances for sales
        returns of $40,812 ($45,614
        in 2002) and for doubtful
        accounts of $24,280 ($33,811
        in 2002)                                   287,431            337,817
       Inventories                                 370,992            353,348
       Deferred and refundable income
        taxes                                      158,237            164,853
       Prepaid expenses and other                  240,602            210,285
         Total current assets                    1,097,756          1,240,477

    GOODWILL                                       214,424            205,998
    OTHER ASSETS                                   729,429            828,329
    PROPERTY, PLANT AND EQUIPMENT - NET            376,580            394,845
                                                $2,418,189         $2,669,649

    LIABILITIES AND SHAREHOLDERS' EQUITY

    CURRENT LIABILITIES
    Debt due within one year                       $13,082            $15,145
    Accounts payable                               145,524            159,117
    Accrued liabilities                            136,541            129,974
    Accrued compensation and benefits               62,357             81,152
    Income taxes                                     9,288            174,058
    Other current liabilities                       95,598            138,100
      Total current liabilities                    462,390            697,546

    LONG-TERM DEBT                                 727,331            845,985
    OTHER LIABILITIES                              111,336            131,963
    DEFERRED INCOME TAXES                           11,025             22,741

    SHAREHOLDERS' EQUITY
    Common shares - Class A                         61,866             61,233
    Common shares - Class B                          4,596              4,603
    Capital in excess of par value                 317,679            310,271
    Treasury stock                                (438,717)          (438,786)
    Accumulated other comprehensive loss           (31,138)           (55,428)
    Retained earnings                            1,191,821          1,089,521
    Total shareholders' equity                   1,106,107            971,414
                                                $2,418,189         $2,669,649


                         AMERICAN GREETINGS CORPORATION
                      SECOND QUARTER STATEMENT OF CASH FLOWS
                        FISCAL YEAR ENDING FEBRUARY 29, 2004

          (In thousands of dollars except share and per share amounts)

                                                          (Unaudited)
                                                        Six Months Ended
                                                           August 31,
                                                     2003              2002

     OPERATING ACTIVITIES:
      Net income                                   $10,010           $28,716
      Adjustments to reconcile to net
       cash (used) provided by operating
       activities:
        (Gain) on sale of marketable
          security                                      -            (12,027)
        Depreciation and amortization               32,078            33,167
        Deferred income taxes                       15,097           (23,342)
        Changes in operating assets and
         liabilities:
          Decrease (increase) in trade
           accounts receivable                      23,315           (44,875)
          Increase in inventories                  (89,608)          (59,105)
          Decrease in other current
           assets                                   34,782            56,949
          Decrease in deferred costs -
           net                                      20,420            75,996
          Decrease in accounts payable
           and other liabilities                   (90,239)          (35,891)
          Other - net                                3,336             8,813
          Cash (Used) Provided by
           Operating Activities                    (40,809)           28,401

    INVESTING ACTIVITIES:
      Property, plant & equipment
       additions                                   (19,478)           (8,085)
      Proceeds from sale of fixed assets             2,106             1,460
      Investment in corporate owned life
       insurance                                     6,072             3,911
      Other - net                                   (2,640)           29,875
          Cash (Used) Provided by
           Investing Activities                    (13,940)           27,161

    FINANCING ACTIVITIES:
      Reduction of long-term debt                   (3,313)           (6,614)
      (Decrease) increase in short-term
       debt                                       (117,053)              294
      Sale of stock under benefit plans              6,106            20,813
      Purchase of treasury shares                     (266)              (67)
        Cash (Used) Provided by Financing
         Activities                               (114,526)           14,426

    EFFECT OF EXCHANGE RATE CHANGES ON
     CASH                                            1,306             3,207

    (DECREASE) INCREASE IN CASH AND CASH
     EQUIVALENTS                                  (167,969)           73,195

        Cash and Cash Equivalents at
         Beginning of Year                         208,463           100,979
        Cash and Cash Equivalents at End
         of Period                                 $40,494          $174,174


                        AMERICAN GREETINGS CORPORATION
               SECOND QUARTER REPORT OF CONSOLIDATED OPERATIONS
               FISCAL YEAR ENDING FEBRUARY 29, 2004 (Unaudited)
         (In thousands of dollars except share and per share amounts)

    Note 1:  Seasonal Nature of Business:  A significant portion of the
             Corporation's business is seasonal in nature.  Therefore, the
             results of operations for interim periods are not necessarily
             indicative of the results for the fiscal year taken as a whole.

    Note 2:  Reclassifications:  Certain amounts in the prior year financial
             statements have been reclassified to conform to the 2004
             presentation.

    Note 3:  Deferred Costs:  In the normal course of its business, the
             Corporation enters into agreements with certain customers for the
             supply of greeting cards and related products.  Under these
             agreements, the customer typically receives from the Corporation
             a combination of cash payments, credits, discounts, allowances
             and other incentive considerations to be earned by the customer
             as product is purchased from the Corporation over the effective
             time period of the agreement to meet a minimum purchase volume
             commitment.  In the event a contract is not completed, the
             Corporation has a claim for unearned advances under the
             agreement.  The Corporation periodically reviews the progress
             toward the commitment and adjusts the estimated amortization
             period accordingly to match the costs with the revenue associated
             with the agreement.  The agreements may or may not specify the
             Corporation as the sole supplier of social expression products to
             the customer.

             The Corporation classifies the total contractual amount of the
             incentive consideration committed to the customer but not yet
             earned as a deferred cost asset at the inception of an agreement,
             or any future amendments.  Deferred costs estimated to be earned
             by the customer and charged to operations during the next twelve
             months are classified as "Prepaid expenses and other" in the
             Consolidated Statement of Financial Position, and the remaining
             amounts to be charged beyond the next twelve months are
             classified as "Other assets."

             A portion of the total consideration may be payable by the
             Corporation at the time the agreement is consummated.  All future
             payment commitments are classified as liabilities at inception
             until paid.  The payments that are expected to be made in the
             next twelve months are classified as "Other current liabilities"
             in the Consolidated Statement of Financial Position, and the
             remaining payment commitments beyond the next twelve months are
             classified as "Other liabilities".  The Corporation maintains
             adequate reserves for deferred costs related to supply agreements
             and does not expect that the non-completion of any particular
             contract would result in a material loss.

    Note 4:  Other (Income) - Net: During the three months ended May 31,
             2002,  "Other (income) -- net" included $12,027 of income on the
             sale of a marketable security investment. The amount of the
             proceeds received from the sale of the marketable security
             investment of $16,964 is included in "Other" investing activities
             in the Statement of Cash Flows for the period.

    Note 5:  Recent Accounting Pronouncements: In April 2002, Statement of
             Financial Accounting Standards (SFAS) No. 145, "Rescission of
             FASB Statements No. 4, 44 and 64, Amendment of FASB Statement No.
             13 and Technical Corrections," was issued. SFAS No. 145 is
             effective for fiscal years beginning after May 15, 2002. SFAS No.
             145 requires that debt extinguishment must meet the criteria
             under APB Opinion No. 30 to be classified as an extraordinary
             item. This Statement also amends SFAS No. 13 to require sale-
             leaseback accounting for certain lease modifications that have
             economic effects similar to sale-leaseback transactions. The
             Corporation adopted this Statement effective March 1, 2003.
             During the three months ended May 31, 2003, the Corporation paid
             the outstanding balance of its $117,988 term loan and recorded a
             charge of $4,639 for the write off of the deferred financing
             costs and a premium associated with the early retirement of that
             loan.

             In December 2002, SFAS No. 148, "Accounting for Stock-Based
             Compensation -- Transition and Disclosure" was issued.  SFAS No.
             148 amends the disclosure provisions of SFAS No. 123 and requires
             expanded and more prominent disclosure of the effects of an
             entity's accounting policy in respect to stock-based employee
             compensation.  The disclosure requirements in SFAS No. 148 are
             effective for financial statements for fiscal years ending after
             December 15, 2002 and for financial reports containing condensed
             consolidated financial statements for interim periods beginning
             after December 15, 2002.  Beginning with its financial statements
             for the year ended February 28, 2003, the Corporation has adopted
             the disclosure provisions of SFAS No. 148.

             In January 2003, Interpretation No. 46, "Consolidation of
             Variable Interest Entities" was issued.  Interpretation No. 46
             provides guidance for identifying a controlling interest in a
             Variable Interest Entity ("VIE") established by means other than
             voting interests.  Interpretation No. 46 also requires
             consolidation of a VIE by an enterprise that holds such a
             controlling interest. The effective date for this Interpretation
             for the Corporation is September 1, 2003.  The Corporation has
             not yet determined the impact, if any, this Interpretation will
             have on the financial statements of the Corporation.

             In May 2003, SFAS No. 150, "Accounting for Certain Financial
             Instruments with Characteristics of both Liabilities and Equity",
             was issued.  SFAS No. 150 establishes standards for how certain
             financial instruments with characteristics of both liabilities
             and equity are classified.  This Statement requires that a
             financial instrument that is within its scope be classified as a
             liability (or as an asset in some circumstances).  SFAS No. 150
             is effective for financial instruments entered into or modified
             after May 31, 2003, and otherwise is effective at the beginning
             of the first interim period beginning after June 15, 2003.  This
             Corporation has not yet determined the impact, if any, this
             Statement will have on the financial statements of the
             Corporation.

    Note 6:  Reconciliation of Non-GAAP Measures:  This earnings release
             contains non-GAAP financial measures.  For purposes of Regulation
             G, a non-GAAP financial measure is a numerical measure of a
             registrant's historical or future financial performance,
             financial position or cash flows that excludes amounts, or is
             subject to adjustments that have the effect of excluding amounts,
             that are included in the most directly comparable measure
             calculated and presented in accordance with GAAP in the statement
             of income, balance sheet, or statement of cash flows (or
             equivalent statements) of the issuer; or includes amounts, or is
             subject to adjustments that have the effect of including amounts,
             that are excluded from the most directly comparable measure so
             calculated and presented.  In this regard, GAAP refers to
             generally accepted accounting principles in the United States.
             Pursuant to the requirements of Regulation G, the Corporation has
             provided a reconciliation of the non-GAAP financial measures to
             the most directly comparable GAAP financial measures.

             Certain covenants of the Corporation's debt agreements are based
             on calculations of earnings before interest expense, income
             taxes, depreciation and amortization (EBITDA).  As such, EBITDA
             was $17.6 million for the three months ended August 31, 2003.


             Below is a reconciliation of net loss to EBITDA (in millions):


                                                       Three Months Ended
                                                            August 31

                                                       2003           2002
    Net loss                                          $(9.7)        $(15.8)
    Interest expense                                   17.6           20.1
    Income tax benefit                                 (6.4)         (10.4)
    Depreciation and amortization                      16.1           16.4
    EBITDA                                            $17.6          $10.3


     Below is a reconciliation of "Cash used by operating activities" to
EBITDA (in millions):

                                                      Three Months Ended
                                                           August 31
                                                       2003          2002

    Cash used by operating activities                $(64.5)        $(12.1)
    Deferred income taxes                             (15.4)           6.5
    Changes in operating assets and liabilities        86.3            6.2
    Interest expense                                   17.6           20.1
    Income tax benefit                                 (6.4)         (10.4)
    EBITDA                                            $17.6          $10.3


     Below are reconciliations of net income (loss) to adjusted EBITDA for the
four quarters ended August 31, 2003 and 2002 (in millions):

    Net income:
        Year ended February 28, 2003                         $121.1
         Less:  six months ended August 31, 2002               28.7
         Add:  six months ended August 31, 2003                10.0
      Net income, four quarters ended August 31, 2003         102.4
      Interest expense, four quarters ended August 31, 2003    79.6
      Income tax expense, four quarters ended August 31, 2003  67.4
      Depreciation and amortization, four quarters
       ended August 31, 2003                                   63.7
      Adjusted EBITDA, four quarters ended August 31, 2003   $313.1

    Net income (loss):
        Year ended February 28, 2002                        $(122.3)
         Less:  six months ended August 31, 2001             (115.8)
         Add:  six months ended August 31, 2002                28.7
      Net income, four quarters ended August 31, 2002          22.2
      Interest expense, four quarters ended August 31, 2002    82.9
      Income tax expense, four quarters ended August 31, 2002  15.0
      Depreciation and amortization, four quarters ended
       August 31, 2002                                         75.1
      Charges, four quarters ended August 31, 2002 (see
       note below)                                            143.9
      Adjusted EBITDA, four quarters ended August 31, 2002   $339.1

      Note:  Charges for the four quarters ended August 31,
       2002 include the costs associated with the consolidation
       and rationalization of certain of the Corporation's operations,
       including employee severance and benefit termination costs, the
       implementation of the scan-based trading business
       model and other costs.


    Below are reconciliations of "Cash provided (used) by operating
activities" to adjusted EBITDA for the four quarters ended August 31, 2003 and
2002 (in millions):


    Cash provided (used) by operating activities:
      Year ended February 28, 2003                           $77.0
       Less:  six months ended August 31, 2002                28.4
       Add:  six months ended August 31, 2003                (40.8)
    Cash provided by operating activities, four quarters
     ended August 31, 2003                                     7.8
    Deferred income taxes                                    (13.9)
    Changes in operating assets and liabilities              156.6
    Interest expense, four quarters ended August 31, 2003     79.6
    Income tax expense, four quarters ended August 31, 2003   67.4
    Charges (see note above)                                  15.6
    Adjusted EBITDA, four quarters ended August 31, 2003    $313.1

    Cash provided (used) by operating activities:
      Year ended February 28, 2002                           $36.3
       Less:  six months ended August 31, 2001              (168.4)
       Add:  six months ended August 31, 2002                 28.4
    Cash provided by operating activities, four quarters
     ended August 31, 2002                                   233.1
    Gain on sale of marketable security                      (12.0)
    Deferred income taxes                                     37.0
    Changes in operating assets and liabilities             (160.8)
    Interest expense, four quarters ended August 31, 2002     82.9
    Income tax expense, four quarters ended August 31, 2002   15.0
    Impairment charge                                         37.0
    Charges (see note above)                                 106.9
    Adjusted EBITDA, four quarters ended August 31, 2002    $339.1


           Summary of Statement of Cash Flows (in millions):

                                                    Six Months Ended
                                                        August 31,
                                                     2003      2002
    Cash (Used) Provided by Operating Activities   $(40.8)    $28.4
    Cash (Used) Provided by Investing Activities   $(13.9)    $27.2
    Cash (Used) Provided by Financing Activities  $(114.5)    $14.4

    EBITDA is presented in the earnings release because management believes
that it is of interest to its investors and lenders in relation to its debt
covenants, as certain of the debt covenants include EBITDA as a component of a
covenant calculation.

SOURCE  American Greetings Corporation

 

 

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