American Greetings Reports Significantly Improved Second Quarter Performance

CLEVELAND, Sept. 26 /PRNewswire-FirstCall/ -- American Greetings Corp. (NYSE: AM) today reported operating results in line with projections and reflecting year-over-year improvement for the second quarter of fiscal year 2003, as well as the first half of the year.

The Corporation realized a net loss of $15.8 million, or 24 cents per share, for the second quarter ended Aug. 31, 2002. These results compare to a net loss before special charges of $28 million, or 44 cents per share, for the second quarter of fiscal 2002 and a reported net loss (including all special charges) of $35.7 million, or 56 cents per share.

Certain covenants of the Corporation's debt agreements are based on calculations of adjusted earnings before interest, taxes, depreciation and amortization (EBITDA). As such, adjusted EBITDA was $10.3 million for the second quarter, compared to adjusted EBITDA of a $4.4 million loss, which excludes special charges for the same period last year. EBITDA for the trailing four quarters adjusted to exclude special charges was $339.1 million, compared to adjusted EBITDA for the year-ago trailing four quarters of $269.3 million.

Reported net sales in the quarter were $396.9 million, a 0.5 percent increase compared to $395.1 million of net sales reported in the second quarter of last year.

Morry Weiss, chairman and chief executive officer of American Greetings, said the Corporation's results for the second quarter were solid, given the challenging retail conditions encountered during the quarter. "The second quarter is historically one in which we show a net loss due to the seasonal nature of our business," Weiss said. "However, we feel very good about the fact that we greatly reduced our loss compared to the prior year and that cash flow remains strong."

"Our revenue performance has shown surprising strength through the first half of the year, despite retail bankruptcies and the previously disclosed loss of a retail account," Weiss added. "Greeting card sales have endured a weak retail environment, and the cost reduction programs that we have implemented within the past year continue to benefit our bottom line."

Weiss also reaffirmed the Corporation's previously announced earnings estimate of $1.45 to $1.55 per share assuming dilution (excluding the one-time gain on the sale of an investment) for the full year. "We are very confident that we will achieve our projections for the full year based on what we have seen in the first half," Weiss said.

The Corporation reported net income of $28.7 million, or 44 cents per share (41 cents assuming full dilution), for the first six months of fiscal year 2003. Included in these results is a favorable impact of 11 cents per share (10 cents assuming full dilution) from the sale of an investment. This compares to last year's net loss before special charges of $9.6 million, or 15 cents per share (a net loss of $115.8 million, or $1.82 per share including special charges).

Net sales in the first six months were $881.1 million, a 4.4 percent increase compared to $844.0 million in the same period last year, with the prior year's results adjusted for special charges. This year's results reflect the adoption of EITF Issue No. 01-09, "Accounting for Consideration Given by a Vendor to a Customer/Reseller;" last year's results have been reclassified to reflect this new pronouncement. These reclassifications in the prior year resulted in decreases in the material, labor and other production costs and
selling, distribution and marketing captions, with a corresponding decrease in net sales and had no effect on pretax income.

Conference Call on the Web

American Greetings will broadcast its second quarter conference call on the Internet at 10:30 a.m. Eastern Time on Thursday, Sept. 26, 2002. The live conference call will be accessible through the Investor Relations section of the American Greetings corporate Web site at http://corporate.americangreetings.com/ . Minimum requirements to listen to the Web cast are Windows Media Player software (available free at http://www.microsoft.com/ ), audio capabilities, and a connection to the Internet. A replay of the call will also be available on the site.

About American Greetings

American Greetings Corporation (NYSE: AM) is the world's largest publicly held creator, manufacturer and distributor of greeting cards and social expression products. Its staff of artists, designers and writers comprises one of the largest creative departments in the world and helps consumers "say it best" by supplying more than 15,000 greeting card designs to retail outlets in nearly every English-speaking country. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion. For more
information on the Corporation, visit http://corporate.americangreetings.com/ on the World Wide Web.

The statements contained in this release that are not historical facts are forward-looking statements. Actual results may differ materially from those projected in the forward-looking statements. These forward-looking statements involve risks and uncertainties, including but not limited to: retail bankruptcies and consolidations, successful implementation of the Corporation's restructuring, a weak retail environment, consumer acceptance of products as priced and marketed, the impact of technology on core product sales and competitive terms of sale offered to customers. Risks pertaining specifically to the Corporation's electronic marketing business include the viability of online advertising as a revenue generator and the public's acceptance of online social expression products and subscriptions thereto.



                         AMERICAN GREETINGS CORPORATION
                SECOND QUARTER REPORT OF CONSOLIDATED OPERATIONS
                      FISCAL YEAR ENDING FEBRUARY 28, 2003

          (In thousands of dollars except share and per share amounts)

                                                          (Unaudited)
                                                      Three Months Ended
                                                          August 31,
                                                   2002               2001

    Net sales                                    $396,913           $395,112
    Loss before income taxes                      (26,178)           (57,329)
    Income tax benefit                            (10,393)           (21,613)
    Net loss                                      (15,785)           (35,716)

    (Loss) per share                               $(0.24)            $(0.56)

    (Loss) per share - assuming
     dilution                                      $(0.24)            $(0.56)

    Average number of common
      shares outstanding                       65,801,676         63,502,624


                        AMERICAN GREETINGS CORPORATION
               SECOND QUARTER REPORT OF CONSOLIDATED OPERATIONS
                     FISCAL YEAR ENDING FEBRUARY 28, 2003

              (In thousands of dollars except per share amounts)

                                                          (Unaudited)
                                                        Six Months Ended
                                                           August 31,
                                                   2002               2001

    Net sales                                    $881,143           $789,356
    Income (loss) before income taxes              47,622           (185,894)
    Income tax expense (benefit)                   18,906            (70,082)
    Net income (loss)                              28,716           (115,812)

    Earnings (loss) per share                       $0.44             $(1.82)

    Earnings (loss) per share -
     assuming dilution                              $0.41             $(1.82)

    Average number of common
      shares outstanding                       65,408,114         63,500,674


                        AMERICAN GREETINGS CORPORATION
               SECOND QUARTER REPORT OF CONSOLIDATED OPERATIONS
                     FISCAL YEAR ENDING FEBRUARY 28, 2003

              (In thousands of dollars except per share amounts)

                                   (Unaudited)             (Unaudited)
                                Three Months Ended       Six Months Ended
                                    August 31,              August 31,
                                 2002        2001        2002        2001

    Net sales                   $396,913    $395,112    $881,143    $789,356

    Costs and expenses:
       Material, labor and
        other production costs   193,584     182,871     380,098     415,698
       Selling, distribution
        and marketing            148,144     169,782     298,243     331,974
       Administrative and
        general                   65,244      77,429     133,733     143,198
       Restructure charges             -           -           -      52,925
       Interest expense           20,141      22,089      39,795      35,525
       Other (income) expense
        - net                     (4,022)        270     (18,348)     (4,070)
                                 423,091     452,441     833,521     975,250

    (Loss) income before
     income taxes                (26,178)    (57,329)     47,622    (185,894)
    Income tax (benefit)
     expense                     (10,393)    (21,613)     18,906     (70,082)

    Net (loss) income           $(15,785)   $(35,716)    $28,716   $(115,812)

    (Loss) earnings per share     $(0.24)     $(0.56)      $0.44      $(1.82)

    (Loss) earnings per share
     and (loss) earnings per
     share - assuming dilution    $(0.24)     $(0.56)      $0.41      $(1.82)

    Average number of common
       shares outstanding     65,801,676  63,502,624  65,408,114  63,500,674


                        AMERICAN GREETINGS CORPORATION
                SECOND QUARTER STATEMENT OF FINANCIAL POSITION
                     FISCAL YEAR ENDING FEBRUARY 28, 2003

                          (In thousands of dollars)

                                                         (Unaudited)
                                                          August 31,
                                                   2002               2001

    ASSETS
    CURRENT ASSETS
       Cash and cash equivalents                  $174,174            $74,883
       Trade accounts receivable, less
        allowances of $79,425 and $143,725,
        respectively (principally
        for sales returns)                         337,817            369,544
       Inventories                                 353,348            429,657
       Deferred and refundable income
        taxes                                      164,853            164,924
       Prepaid expenses and other                  210,285            215,298
         Total current assets                    1,240,477          1,254,306

    GOODWILL - NET                                 205,998            227,202
    OTHER ASSETS                                   828,329            906,291
    PROPERTY, PLANT AND EQUIPMENT - NET            394,845            454,587
                                                $2,669,649         $2,842,386

    LIABILITIES AND SHAREHOLDERS' EQUITY

    CURRENT LIABILITIES
    Debt due within one year                       $15,145           $141,311
    Accounts payable                               159,117            152,574
    Accrued liabilities                            129,974            198,340
    Accrued compensation and benefits               81,152             86,667
    Dividends payable                                    -              6,367
    Income taxes                                   174,058            128,303
    Other current liabilities                      138,100            132,014
      Total current liabilities                    697,546            845,576

    LONG-TERM DEBT                                 845,985            850,250
    OTHER LIABILITIES                              131,963            199,585
    DEFERRED INCOME TAXES                           22,741             23,005

    SHAREHOLDERS' EQUITY
    Common shares - Class A                         61,233             58,877
    Common shares - Class B                          4,603              4,626
    Capital in excess of par value                 310,271            286,054
    Treasury stock                                (438,786)          (447,124)
    Accumulated other comprehensive loss           (55,428)           (58,844)
    Retained earnings                            1,089,521          1,080,381
    Total shareholders' equity                     971,414            923,970
                                                $2,669,649         $2,842,386


                        AMERICAN GREETINGS CORPORATION
                    SECOND QUARTER STATEMENT OF CASH FLOWS
                     FISCAL YEAR ENDING FEBRUARY 28, 2003

                          (In thousands of dollars)

                                                         (Unaudited)
                                                      Six Months Ended
                                                          August 31,
                                                    2002              2001

    OPERATING ACTIVITIES:
      Net income (loss)                           $28,716          $(115,812)
      Adjustments to reconcile to net
       cash provided (used) by operating
       activities:
        Restructure charges                             -             50,264
        (Gain) on sale of marketable
         security                                 (12,027)                 -
        Depreciation and amortization              33,167             42,401
        Deferred and refundable income
         taxes                                     30,481             27,170
        Changes in operating assets and
         liabilities, net of effects from
         acquisitions:
          (Increase) decrease in trade
           accounts receivable                    (44,875)            18,717
          Increase in inventories                 (59,105)           (64,399)
          Decrease (increase) in other
           current assets                           3,126             (2,287)
          Decrease (increase) in
           deferred cost - net                     75,996            (60,555)
          Decrease in accounts payable
           and other liabilities                  (35,891)           (71,266)
          Other - net                               8,813              7,344
          Cash Provided (Used) by
           Operating Activities                    28,401           (168,423)

    INVESTING ACTIVITIES:
      Property, plant & equipment
       additions                                   (8,085)           (20,988)
      Proceeds from sale of fixed assets            1,460                164
      Investment in corporate owned life
       insurance                                    3,911              2,467
      Other - net                                  33,082             (4,449)
          Cash Provided (Used) by
           Investing Activities                    30,368            (22,806)

    CASH FLOW BEFORE FINANCING
     ACTIVITIES                                    58,769           (191,229)

    FINANCING ACTIVITIES:
      Reduction of long-term debt                  (6,614)           (78,402)
      Increase in long-term debt                        -            540,555
      Increase (decrease) in short-term
       debt                                           294           (234,580)
      Sale of stock under benefit plans            20,813                137
      Purchase of treasury shares                     (67)              (214)
      Dividends to shareholders                         -            (13,075)
        Cash Provided by Financing
         Activities                                14,426            214,421
    INCREASE IN CASH AND EQUIVALENTS               73,195             23,192

        Cash and Equivalents at
         Beginning of Year                        100,979             51,691
        Cash and Equivalents at End of
         Period                                  $174,174            $74,883


                        AMERICAN GREETINGS CORPORATION
               SECOND QUARTER REPORT OF CONSOLIDATED OPERATIONS
                     FISCAL YEAR ENDED FEBRUARY 28, 2003
                                 (Unaudited)
              (In thousands of dollars except per share amounts)

    Note A:    Seasonal Nature of Business:  The Corporation's business is
    seasonal in nature. Therefore, the results of operations for interim
    periods are not necessarily indicative of the results for the fiscal year
    taken as a whole.

    Note B:    Reclassifications:  Certain amounts in the prior year financial
    statements have been reclassified to conform to the 2003 presentation.
    The Corporation adopted the Financial Accounting Standards Board Emerging
    Issues Task Force Issue No. 01-09, "Accounting for Consideration Given by
    a Vendor to a Customer/Reseller" ("EITF 01-09"), effective March 1, 2002.
    As a result, certain amounts in the prior year financial statements have
    been reclassified.  See Note G for further discussion.

    Note C:    Acquisitions:  On September 12, 2001, the Corporation completed
    the acquisition of the BlueMountain.com division of At Home Corporation in
    a cash transaction.  The consolidated results include the results of
    BlueMountain.com from the date of acquisition.

    On March 19, 2001, the Corporation completed the acquisition of all
    outstanding shares of Egreetings Network, Inc. ("Egreetings") in a cash
    transaction.  The Corporation had previously held a minority interest in
    Egreetings.  The consolidated results include the results of Egreetings
    from the date of acquisition.

    Note D:    Deferred Costs:  The Corporation has agreements with certain
    customers for the supply of greeting cards and related products.  Deferred
    costs relating to these agreements are charged to operations on a
    straight-line basis over the effective period of each agreement.  The
    Corporation generally enters into these agreements for an initial
    estimated period of five to six years.  The majority of individual
    agreements include a minimum purchase commitment to the Corporation on the
    part of the customer.  In these cases, the Corporation periodically
    reviews the progress toward the commitment and adjusts the estimated
    amortization period accordingly.  Deferred costs estimated to be charged
    to operations during the next twelve months are classified with prepaid
    expenses and other.  Total commitments under the agreement are capitalized
    as deferred costs and future payment commitments, if any, are recorded as
    liabilities when the agreements are consummated.   Amortization of
    deferred costs is classified as a reduction of net sales.  Also see
    Note G.

    Note E:    Other (Income) Expense - net:  During the six months ended
    August 31, 2002, the Corporation sold an investment in a marketable
    security.  The amount of the gain on the sale of $12,027 is included in
    other (income) expense in the Statement of Operations for the period.  The
    amount of the proceeds received from the sale of $16,964 is included in
    other net investing activities in the Statement of Cash Flows for the
    period.

    Note F:    Restructure and Special Charges:  During the six months ended
    August 31, 2001, the Corporation recorded a pre-tax restructuring charge
    of $52,925 ($32,970 net of tax, or earnings per share of $0.52).  This
    charge was for costs associated with the consolidation and rationalization
    of certain of the Corporation's domestic and foreign manufacturing and
    distribution operations, including employee severance and benefit
    termination costs.  The restructure charge also included a charge for a
    change in the contractual relationship with a partner of the Corporation's
    Internet unit.  The restructure charge included $25,263 for costs of
    severing employees, $2,054 for facility rationalization costs, $1,500 for
    lease exit costs, $17,727 for a change in the contractual relationship
    with a partner of the Corporation's Internet unit and $6,381 of other
    costs.

    In addition, the Corporation recorded a charge of $54,130 during the
    period to write down inventory in its domestic operations to net
    realizable value associated with its previously-announced initiatives.
    This amount is classified as material, labor, and other production costs.
    Also, $10,084 of non-recurring project-related pre-tax costs associated
    with the restructure efforts were incurred during the six months.

    The total pre-tax impact of these special charges was $117,139 ($72,978
    net of tax) or $1.15 per share.

    Also during the six months ended August 31, 2001, the Corporation began
    implementing its scan-based trading business model with certain of its
    retailers.  The impact of its implementation was reductions in its net
    sales and material, labor and other production costs of $56,207 and
    $10,068, respectively, as well as implementation costs of $7,216, for a
    net pre-tax impact of approximately $53,355 ($33,241 net of tax) or $0.52
    per share.

    The total pre-tax impact of special charges and the implementation of the
    scan-based trading business model was $170,494:

    Severance                            $25,263
    Lease exit costs                       1,500
    Facility rationalization costs         2,054
    Change in contractual relationship    17,727
    Other costs                            6,381
    Restructure charge                   $52,925
    Inventory write-down                  54,130
    Scan-based trading initiative         53,355
    Non-recurring administrative costs    10,084
    Total special charges               $170,494

    Of the $170,494 incurred during the six months ended August 31, 2001,
    $12,367 was incurred during the three months ended August 31, 2001.

    During the six months ended August 31, 2002, the Corporation made payments
    of $10,724, principally for severance benefits.  Included in accrued
    liabilities at August 31, 2002 is $9,059 of costs not yet expended.

    Note G:    Recent Accounting Pronouncements:  In November 2001, the
    Financial Accounting Standards Board's Emerging Issues Task Force ("EITF")
    issued EITF 01-09, which addresses the accounting for consideration given
    by a vendor to a customer including both a reseller of the vendor's
    products and an entity that purchases the vendor's products from a
    reseller.  EITF 01-09 also codifies and reconciles related guidance issued
    by the EITF including EITF No. 00-25, "Vendor Income Statement
    Characterization of Consideration Paid to a Reseller of the Vendor's
    Products," and EITF 00-14, "Accounting for Certain Sales Incentives."
    EITF 01-09 outlines the presumption that consideration given by a vendor
    to a customer, a reseller or a customer of a reseller is to be treated as
    a reduction of revenue.  The Corporation adopted EITF 01-09, effective
    March 1, 2002, as required.  Certain amounts related to incentive
    payments, amortization of deferred costs and other customer benefits have
    been reclassified in the prior year results to conform with the 2003
    presentation.  Those reclassifications resulted in decreases to material,
    labor and other production costs of $22,319 and $3,530 for the six and
    three months ended August 31, 2001, respectively; and selling,
    distribution and marketing costs of $182,290 and $89,583 for the six and
    three months ended August 31, 2001, respectively, with corresponding
    decreases in net sales in those periods.  These reclassifications did not
    affect pre-tax income for those periods.

    On March 1, 2002, the Corporation adopted Statement of Financial
    Accounting Standards ("SFAS") No. 142, "Goodwill and Other Intangible
    Assets."  This Statement, which supersedes APB Opinion No. 17, "Intangible
    Assets," eliminates the requirement to amortize goodwill and indefinite-
    lived intangible assets, addresses the amortization of intangible assets
    with a defined life and addresses the impairment testing and recognition
    for goodwill and intangible assets.  SFAS No. 142 applies to goodwill and
    intangible assets arising from transactions completed before and after the
    Statement's effective date.  Effective March 1, 2002, the Corporation
    discontinued amortization of its goodwill in accordance with this
    Statement.  For the six and three months ended August 31, 2001, the
    Corporation's results included $5,678 and $2,647, respectively, of
    amortization expense related to goodwill included in other (income) - net.

    In addition, this Statement requires goodwill to be tested for impairment
    at least annually at a level of reporting defined in the Statement as a
    "reporting unit," using a two-step process.  The Corporation completed the
    first step of the traditional impairment test for goodwill during the
    three months ended August 31, 2002 and determined there were no indicators
    of impairment as of March 1, 2002.  As such, the Corporation will not
    record a cumulative effect charge as of March 1, 2002 for the adoption of
    SFAS No. 142.

    In October 2001, SFAS No. 144, "Accounting for the Impairment or Disposal
    of Long-Lived Assets," was issued.  This Statement, which supersedes SFAS
    No. 121, "Accounting for the Impairment of Long-Lived Assets to Be
    Disposed Of," provides a single accounting model for the disposal of long-
    lived assets.  Although retaining many of the fundamental recognition and
    measurement provisions of SFAS No. 121, the Statement significantly
    changes the criteria that would have to be met to classify an asset as
    held-for-sale.  This important distinction states that assets held-for-
    sale are to be reported at the lower of their fair values or carrying
    amounts and that depreciation is no longer recognized. The Corporation has
    adopted SFAS No. 144 effective March 1, 2002.  There was no material
    impact on the Corporation's results of operations, financial position or
    cash flow.

    In April 2002, SFAS No. 145, "Rescission of FASB Statements No. 4, 44 and
    64, Amendment of FASB Statement No. 13, and Technical Corrections," was
    issued. SFAS No. 145 is effective for fiscal years beginning after May 15,
    2002. SFAS No. 145 requires that debt extinguishment must meet the
    criteria under APB Opinion No. 30 to be classified as an extraordinary
    item. This Statement also amends SFAS No. 13 to require sale-leaseback
    accounting for certain lease modifications that have economic effects
    similar to sale-leaseback transactions. The Corporation has not yet
    determined the impact, if any, that this Statement will have on the
    financial statements of the Corporation.

    In June 2002, SFAS No. 146, "Accounting for Exit or Disposal Activities,"
    was issued. SFAS No. 146 is effective for disposal activities initiated
    after December 31, 2002. SFAS No. 146 requires that liabilities for one-
    time termination benefits that will be incurred over future service
    periods should be measured at the fair value as of the termination date
    and recognized over the future service period. This Statement also
    requires that liabilities associated with disposal activities should be
    recorded when incurred instead of when it is probable as currently
    required by SFAS No. 5 "Accounting for Contingencies." These liabilities
    should be adjusted for subsequent changes resulting from revisions to
    either the timing or amount of estimated cash flows, discounted at the
    original credit-adjusted risk-free rate. Interest on the liability would
    be accreted and charged to expense as an operating item. The Corporation
    has not yet determined the impact, if any, this Statement will have on the
    financial statements of the Corporation.

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