American Greetings Reports Strong First Quarter Performance
Results reflect restructuring benefits, greeting card sales increases


CLEVELAND, June 27 /PRNewswire-FirstCall/ -- American Greetings Corporation (NYSE: AM) today reported operating results exceeding its projections for the first quarter of its 2003 fiscal year and reflecting strong year-over-year sales growth.

The Corporation achieved after-tax earnings of $44.5 million, or 60 cents per share assuming dilution (68 cents per share before dilution), for the first quarter ended May 31, 2002. Included in these results was a 10-cent per share assuming dilution (11-cent per share before dilution) favorable impact from the sale of an investment. These results compare to net income before special charges of $18.4 million, or 29 cents per share, for the first quarter of fiscal 2002 and a reported net loss (including all special charges) of
$80.1 million, or $1.26 per share.

The Corporation's results also reflect earnings before interest, taxes, depreciation and amortization (EBITDA) of $110.3 million for the first quarter, compared to $64.4 million last year. EBITDA adjusted to exclude special charges was $324.4 million for the trailing four quarters, compared to $261.5 million at this time last year.

Morry Weiss, chairman and chief executive officer of American Greetings, said improved everyday greeting card and accessory sales, coupled with the fact that downward pressure on greeting card pricing at retail is diminishing, were key factors in the Corporation's improved performance. "We were pleased with our seasonal point-of-sale results at most of our major retailers, driven by a strong Mother's Day performance," Weiss said. "We expect performance at retail to continue to improve relative to last year's results as the year progresses."

Weiss also reaffirmed the Corporation's previously announced earnings estimate of $1.45 to $1.55 per share assuming dilution (excluding the one-time gain on the sale of an investment) for the full year. "We are pleased with the fact that we have exceeded our projections for the quarter," Weiss said. "While our plan does not call for similar revenue growth for the balance of the fiscal year, we are comfortable with our projections for the full year."

Net sales in the first quarter were $484.2 million, a 22.8 percent increase compared to $394.2 million in the same period last year (a 7.4 percent increase compared to last year's first quarter sales results before special charges). This year's first quarter results reflect the adoption of EITF Issue No. 01-09, "Accounting for Consideration Given by a Vendor to a Customer/Reseller;" last year's first quarter results have been reclassified to reflect this new accounting pronouncement. These reclassifications in the prior year's results resulted in decreases in the material, labor and other production costs and selling, distribution and marketing lines, with corresponding decreases in net sales, but did not affect pretax income.

The first quarter earnings performance also reflects the successful implementation of the Corporation's recently completed restructuring. "The restructuring changes that we implemented last year will have a significant positive impact on our results this year, but our cost-reduction initiatives are far from complete," Weiss said. "We are viewing the restructuring as a platform for continuous improvement to improve both top and bottom line performance, and we have retained a core team of associates to focus on identifying additional opportunities to drive future savings."

Conference Call on the Web

American Greetings will broadcast its first quarter conference call on the Internet at 10:30 a.m. Eastern Time on Thursday, June 27, 2002. The live conference call will be accessible through the Investor Relations section of the American Greetings corporate Web site at http://corporate.americangreetings.com/ . Minimum requirements to listen to the Web cast are Windows Media Player software (available free at http://www.microsoft.com/ ), audio capabilities, and a connection to the Internet. A replay of the call will also be available on the site.

Shareholder Meeting

American Greetings will hold its 2002 annual shareholders' meeting at 2:30 p.m., Friday, June 28, 2002 at the Corporation's World Headquarters in Cleveland. A live audio broadcast and accompanying slides will be accessible through the Investor Relations section of the American Greetings corporate Web site at http://corporate.americangreetings.com/ . Minimum requirements to listen to the Web cast are Windows Media Player software (available free at http://www.microsoft.com/ ), audio capabilities, and a connection to the Internet. A replay will also be available on the site.

About American Greetings

American Greetings Corporation (NYSE: AM) is the world's largest publicly held creator, manufacturer and distributor of greeting cards and social expression products. Its staff of artists, designers and writers comprises one of the largest creative departments in the world and helps consumers "say it best" by supplying more than 15,000 greeting card designs to retail outlets in nearly every English-speaking country. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion. For more
information on the Corporation, visit http://corporate.americangreetings.com/ on the World Wide Web.

The statements contained in this release that are not historical facts are forward-looking statements. Actual results may differ materially from those projected in the forward-looking statements. These forward-looking statements involve risks and uncertainties, including but not limited to: retail bankruptcies and consolidations, successful implementation of the Corporation's restructuring, a weak retail environment, consumer acceptance of products as priced and marketed, the impact of technology on core product sales and competitive terms of sale offered to customers. Risks pertaining specifically to the Corporation's electronic marketing business include the viability of online advertising as a revenue generator and the public's acceptance of online social expression products and subscriptions thereto.


                         AMERICAN GREETINGS CORPORATION
                 FIRST QUARTER REPORT OF CONSOLIDATED OPERATIONS
                      FISCAL YEAR ENDING FEBRUARY 28, 2003
          (In thousands of dollars except share and per share amounts)

                                                         (Unaudited)
                                                      Three Months Ended
                                                            May 31,
                                                    2002               2001

    Net sales                                    $484,230           $394,244
    Income (loss) before income taxes              73,800           (128,565)
    Income tax expense (benefit)                   29,299            (48,469)
    Net income (loss)                              44,501            (80,096)

    Earnings (loss) per share                       $0.68             $(1.26)

    Earnings (loss) per share  -
     assuming dilution                              $0.60             $(1.26)

    Average number of common shares
     outstanding                               65,014,552         63,498,724


                         AMERICAN GREETINGS CORPORATION
                 FIRST QUARTER REPORT OF CONSOLIDATED OPERATIONS
                      FISCAL YEAR ENDING FEBRUARY 28, 2003
          (In thousands of dollars except share and per share amounts)

                                                          (Unaudited)
                                                       Three Months Ended
                                                             May 31,
                                                      2002             2001

    Net sales                                      $484,230         $394,244

    Costs and expenses:
        Material, labor and other
         production costs                           186,514          232,827
        Selling, distribution and marketing         150,099          162,192
        Administrative and general                   68,489           65,769
        Restructure charges                              --           52,925
        Interest expense                             19,654           13,436
        Other (income) - net                        (14,326)          (4,340)
         Total                                      410,430          522,809

    Income (loss) before income taxes                73,800         (128,565)
    Income tax expense (benefit)                     29,299          (48,469)

    Net income (loss)                               $44,501         $(80,096)

    Earnings (loss) per share                         $0.68           $(1.26)

    Earnings (loss) per share - assuming
     dilution                                         $0.60           $(1.26)

    Average number of common shares
     outstanding                                 65,014,552       63,498,724


                         AMERICAN GREETINGS CORPORATION
                  FIRST QUARTER STATEMENT OF FINANCIAL POSITION
                      FISCAL YEAR ENDING FEBRUARY 28, 2003
                            (In thousands of dollars)
                                                        (Unaudited)
                                                           May 31,
                                                   2002               2001

    ASSETS
    CURRENT ASSETS
       Cash and cash equivalents                 $178,084           $115,012
       Trade accounts receivable, less
        allowances of $143,666 and $213,813,
        respectively (principally
        for sales returns)                        335,304            352,217
       Inventories                                304,410            358,884
       Deferred and refundable income taxes       215,285            196,669
       Prepaid expenses and other                 189,772            198,672
         Total current assets                   1,222,855          1,221,454

    GOODWILL - NET                                202,928            227,957
    OTHER ASSETS                                  886,277            831,874
    PROPERTY, PLANT AND EQUIPMENT - NET           404,834            469,674
     Total                                     $2,716,894         $2,750,959

    LIABILITIES AND SHAREHOLDERS' EQUITY

    CURRENT LIABILITIES
    Debt due within one year                      $12,932           $507,482
    Accounts payable and accrued liabilities      319,360            314,189
    Accrued compensation and benefits              80,543             81,137
    Dividends payable                                  --              6,371
    Income taxes                                  178,497            146,363
    Other current liabilities                     144,830            137,906
      Total current liabilities                   736,162          1,193,448

    LONG-TERM DEBT                                847,599            367,416
    OTHER LIABILITIES                             132,964            194,318
    DEFERRED INCOME TAXES                          25,769             27,999

    SHAREHOLDERS' EQUITY
    Common shares - Class A                        61,174             58,865
    Common shares - Class B                         4,602              4,635
    Capital in excess of par value                309,599            286,054
    Treasury stock                               (438,809)          (447,192)
    Accumulated other comprehensive loss          (67,478)           (58,270)
    Retained earnings                           1,105,312          1,123,686
    Total shareholders' equity                    974,400            967,778
     Total                                     $2,716,894         $2,750,959


                          AMERICAN GREETINGS CORPORATION
                      FIRST QUARTER STATEMENT OF CASH FLOWS
                       FISCAL YEAR ENDING FEBRUARY 28, 2003
                            (In thousands of dollars)

                                                            (Unaudited)
                                                        Three Months Ended
                                                              May 31,
                                                     2002               2001
    OPERATING ACTIVITIES:
      Net income (loss)                            $44,501           $(80,096)
      Adjustments to reconcile to net
       cash provided (used) by operating
       activities:
        Restructure charges                             --             52,925
        (Gain) on sale of marketable security      (12,027)                --
        Depreciation and amortization               16,825             21,431
        Deferred and refundable income taxes       (16,857)               475
        Changes in operating assets and
         liabilities, net of effects from
         acquisitions:
          (Increase) decrease in trade
           accounts receivable                     (43,867)            35,291
          (Increase) decrease in inventories       (10,831)             5,582
          Decrease in other current assets           2,821              6,016
          Decrease in deferred cost - net           50,821              6,464
          Increase (decrease) in accounts payable
           and other liabilities                     1,752            (91,663)
          Other - net                                7,328                214
          Cash Provided (Used) by
           Operating Activities                     40,466            (43,361)

    INVESTING ACTIVITIES:
      Property, plant & equipment additions         (2,625)            (6,679)
      Proceeds from sale of fixed assets               116                 61
      Investment in corporate owned life
       insurance                                     4,451              4,610
      Other - net                                   19,771              1,958
          Cash Provided (Used) by
           Investing Activities                     21,713                (50)

    CASH FLOW BEFORE FINANCING ACTIVITIES           62,179            (43,411)

    FINANCING ACTIVITIES:
      Reduction of long-term debt                   (5,289)           (13,996)
      Increase in short-term debt                       58            127,064
      Sale of stock under benefit plans             20,204                 --
      Purchase of treasury shares                      (47)                --
      Dividends to shareholders                         --             (6,336)
        Cash Provided by Financing Activities       14,926            106,732
    INCREASE IN CASH AND EQUIVALENTS                77,105             63,321

        Cash and Equivalents at
         Beginning of Year                         100,979             51,691
        Cash and Equivalents at End of
         Period                                   $178,084           $115,012


                        AMERICAN GREETINGS CORPORATION
               FIRST QUARTER REPORT OF CONSOLIDATED OPERATIONS
                     FISCAL YEAR ENDED FEBRUARY 28, 2003
                                 (Unaudited)
              (In thousands of dollars except per share amounts)

    Note A:  Seasonal Nature of Business: The Corporation's business is
             seasonal in nature. Therefore, the results of operations for
             interim periods are not necessarily indicative of the results for
             the fiscal year taken as a whole.

    Note B:  Reclassifications: Certain amounts in the prior year financial
             statements have been reclassified to conform to the 2003
             presentation.  The Corporation adopted the Financial Accounting
             Standards Board Emerging Issues Task Force Issue No. 01-09,
             "Accounting for Consideration Given by a Vendor to a
             Customer/Reseller" ("EITF 01-09"), effective March 1, 2002.  As a
             result, certain amounts in the prior year financial statements
             have been reclassified.  See Note G for further discussion.

    Note C:  Acquisitions: On September 12, 2001, the Corporation completed
             the acquisition of the BlueMountain.com division of At Home
             Corporation in a cash transaction.  The consolidated results
             include the results of BlueMountain.com from the date of
             acquisition.

             On March 19, 2001, the Corporation completed the acquisition of
             all outstanding shares of Egreetings Network, Inc. ("Egreetings")
             in a cash transaction.  The Corporation had previously held a
             minority interest in Egreetings.  The consolidated results
             include the results of Egreetings from the date of acquisition.

    Note D:  Deferred Costs: The Corporation has agreements with certain
             customers for the supply of greeting cards and related products.
             Deferred costs relating to these agreements are charged to
             operations on a straight-line basis over the effective period of
             each agreement.  The Corporation generally enters into these
             agreements for an initial estimated period of five to six years.
             The majority of individual agreements include a minimum purchase
             commitment to the Corporation on the part of the customer.  In
             these cases, the Corporation periodically reviews the progress
             toward the commitment and adjusts the estimated amortization
             period accordingly.  Deferred costs estimated to be charged to
             operations during the next year are classified with prepaid
             expenses and other.  Total commitments under the agreement are
             capitalized as deferred costs and future payment commitments, if
             any, are recorded as liabilities when the agreements are
             consummated.

    Note E:  Other Income:  During the three months ended May 31, 2002, the
             Corporation sold an investment in a marketable security.  The
             amount of the gain on the sale of $12,027 is included in other
             income in the Statement of Operations for the period.  The amount
             of the proceeds received from the sale of $16,964 is included in
             other net investing activities in the Statement of Cash Flows for
             the period.

    Note F:  Restructure and Special Charges: During the three months ended
             May 31, 2001, the Corporation recorded a pre-tax restructuring
             charge of $52,925 ($32,970 net of tax, or earnings per share of
             $0.52).  This charge was for costs associated with the
             consolidation and rationalization of certain of the Corporation's
             domestic and foreign manufacturing and distribution operations,
             including employee severance and benefit termination costs.  The
             restructure charge also included a charge for a change in the
             contractual relationship with a partner of the Corporation's
             Internet unit.  The restructure charge included $26,470 for costs
             of severing employees, $3,727 for facility rationalization costs,
             $2,296 for lease exit costs, $17,727 for a change in the
             contractual relationship with a partner of the Corporation's
             Internet unit and $2,705 of other costs.

             In addition, the Corporation recorded a charge of $53,550 during
             the period to write down inventory in its domestic operations to
             net realizable value associated with its previously-announced
             initiatives.  This amount is classified as material, labor, and
             other production costs.   The total impact of the restructuring
             and inventory charges net of tax was $1.05 per share.

             Also during the three months ended May 31, 2001, the Corporation
             began implementing its scan-based trading business model with
             certain of its retailers.  The impact of its implementation was
             reductions in its net sales and material, labor and other
             production costs of $56,500 and $9,900, respectively, as well as
             non-recurring administrative costs of $3,871, for a net pre-tax
             impact of approximately $50,500 or a net of tax impact of
             $0.50 per share.

             The total pre-tax impact of special charges and the
             implementation of the scan-based trading business model was
             $158,127:

                 Severance                            $26,470
                 Lease exit costs                       2,296
                 Facility rationalization costs         3,727
                 Change in contractual relationship    17,727
                 Other costs                            2,705
                 Restructure charge                   $52,925
                 Inventory write-down                  53,550
                 Scan-based trading initiative         46,600
                 Non-recurring administrative costs     5,052
                 Total special charges               $158,127

             During the three months ended May 31, 2002, the Corporation made
             payments of $6,474, principally for severance benefits.  Included
             in accounts payable and accrued liabilities at May 31, 2002 is
             $13,309 of costs not yet expended.

    Note G:  Recent Accounting Pronouncements: In November 2001, the Financial
             Accounting Standards Board's Emerging Issues Task Force ("EITF")
             issued EITF 01-09, which addresses the accounting for
             consideration given by a vendor to a customer including both a
             reseller of the vendor's products and an entity that purchases
             the vendor's products from a reseller.  EITF 01-09 also codifies
             and reconciles related guidance issued by the EITF including EITF
             No. 00-25, "Vendor Income Statement Characterization of
             Consideration Paid to a Reseller of the Vendor's Products", and
             EITF 00-14, "Accounting for Certain Sales Incentives".
             EITF 01-09 outlines the presumption that consideration given by a
             vendor to a customer, a reseller or a customer of a reseller is
             to be treated as a reduction of revenue.  The Corporation adopted
             EITF 01-09, effective March 1, 2002, as required.  Certain
             amounts related to incentive payments, amortization of deferred
             costs and other customer benefits have been reclassified in the
             prior year results to conform with the 2003 presentation.  Those
             reclassifications resulted in decreases to material, labor and
             other production costs; and selling, distribution and marketing
             costs of $18,789, and $92,707, respectively, with corresponding
             decreases in net sales.  These reclassifications did not affect
             pre-tax income.

             On March 1, 2002, the Corporation adopted Statement of Financial
             Accounting Standards ("SFAS") No. 142, "Goodwill and Other
             Intangible Assets".  This Statement, which supersedes APB Opinion
             No. 17, "Intangible Assets", eliminates the requirement to
             amortize goodwill and indefinite-lived intangible assets,
             addresses the amortization of intangible assets with a defined
             life and addresses the impairment testing and recognition for
             goodwill and intangible assets.  SFAS No. 142 applies to goodwill
             and intangible assets arising from transactions completed before
             and after the Statement's effective date.  Effective March 1,
             2002, the Corporation discontinued amortization of its goodwill
             in accordance with this Statement.  For the three months ended
             May 31, 2001, the Corporation's results included $3,031 of
             amortization expense related to goodwill included in other
             (income) - net.

             In addition, this Statement requires goodwill to be tested for
             impairment at least annually at a level of reporting defined in
             the Statement as a "reporting unit," using a two-step process.
             This Statement provides that the Corporation has until the end of
             the second quarter of 2003 to complete the first step of the
             impairment testing and until the end of 2003 to complete the
             second step of the impairment testing during this initial
             adoption of SFAS No. 142.  In accordance with this provision, the
             Corporation has begun the process of testing its goodwill for
             impairment, but has not yet completed the first step of the two-
             step testing process.

             In October 2001, SFAS No. 144, "Accounting for the Impairment or
             Disposal of Long-Lived Assets", was issued.  This Statement,
             which supersedes SFAS No. 121, "Accounting for the Impairment of
             Long-Lived Assets to Be Disposed Of", provides a single
             accounting model for long-lived assets to be disposed of.
             Although retaining many of the fundamental recognition and
             measurement provisions of SFAS No. 121, the Statement
             significantly changes the criteria that would have to be met to
             classify an asset as held-for-sale.  This distinction is
             important because assets held-for-sale are stated at the lower of
             their fair values or carrying amounts and depreciation is no
             longer recognized.  The Corporation has adopted SFAS No. 144
             effective March 1, 2002 as required.  There was no material
             impact on the Corporation's results of operations, financial
             position or cash flow.

 

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