American Greetings Reports Financial Results for Fiscal 2002 in Line with Projections
Corporation projects significant EPS and EBITDA improvements in fiscal 2003

CLEVELAND, March 27 /PRNewswire-FirstCall/ -- American Greetings Corporation (NYSE: AM) today reported operating results in line with its projections for the fourth quarter and 2002 fiscal year.

The Corporation achieved after-tax earnings before special charges of $41.9 million, or 67 cents per share (58 cents per share assuming dilution), for the fourth quarter ended Feb. 28, 2002.

These results compare to net income before special charges of $48.4 million, or 76 cents per share from the fourth quarter last year.
Including the after-tax impact of special charges amounting to $55.2 million ($88.3 million pre-tax), or 87 cents per share, for the quarter, American Greetings reported a net loss of $13.1 million, or 20 cents per share. That compares to a reported net loss of $127.7 million, or $2.01 per share, for the fourth quarter last year. Last year's fourth quarter results included one- time, after-tax non-cash charges of $176 million, or $2.77 per share, related to the write-down of the Corporation's equity investment in Egreetings
Network, Inc., and its recording of a liability related to potential tax exposure on deductions claimed for corporate-owned life insurance (COLI) plans.

Special charges for the fourth quarter ended Feb. 28, 2002 include the following:

 



                                               Pre-tax        (Loss)/
                                               (loss)/       earnings per
                                               income           share
                                              (millions)     (after-tax)

    Reported results                            $(21.1)         $(.20)
    Impact of special charges:

    Scan-based trading                             4.2            .04
    Business reorganization                       84.1            .83
    Earnings before special charges             $ 67.2          $ .67

    Reported net sales in the fourth quarter were $656.3 million, compared to
$663.2 million in the same period last year. After removing the impact of the
Corporation's brand and product line size reduction initiatives, net sales for
the quarter were flat compared to the same period in fiscal 2001.
    Morry Weiss, chairman and chief executive officer of American Greetings,
said fiscal 2002 was a year of transition for the Corporation. "Our primary
goal in the past year was to achieve the cost savings and process improvements
outlined in our restructuring plan, which we have accomplished," Weiss said.
"We are happy to have finished 2002 slightly above our earnings projections,
with stronger cash flow, lower-than-expected debt levels and better levels of
inventory and receivables than we anticipated. We achieved those results while
contending with challenging retail conditions, as well as the amount of
resources dedicated to our restructuring."
    The Corporation achieved after-tax earnings before special charges of
$73.6 million, or $1.16 per share ($1.09 assuming dilution), for the year,
compared to $83.5 million, or $1.31 per share, last year. Including the after-
tax impact of special charges amounting to $195.9 million ($314.4 million pre-
tax), or $3.08 per share, for the year, the Corporation reported a net loss of
$122.3 million, or $1.92 per share. These results compare to a reported net
loss of $113.8 million, or $1.79 per share, last year. Last year's results
include the aforementioned $176 million in after-tax non-cash charges related
to the Corporation's Egreetings write-down and its COLI liability.
     Special charges for the year ended Feb. 28, 2002 include the following:


                                              Pre-tax           (Loss)/
                                               (loss)/        earnings per
                                               income            share
                                             (millions)       (after-tax)

    Reported results                         ($196.3)           ($1.92)
    Impact of special charges:
      Scan-based trading                        88.6               .87
      Business reorganization                  208.1              2.04
      Internet contract changes                 17.7               .17
    Earnings before special charges           $118.1             $1.16

    Net sales for the fiscal year ended Feb. 28, 2002, were $2.36 billion,
compared to $2.52 billion a year ago. The decrease in net sales reflects the
impact of the Corporation's retail inventory reduction initiative in the first
half of the year, as well as the rollout of its new value pricing strategy,
the implementation of its scan-based trading business model, and its brand and
product line size reduction initiatives. In addition, soft foreign exchange
rates negatively impacted the Corporation's sales results.
    Earnings before interest, taxes, depreciation and amortization adjusted to
exclude special charges (adjusted EBITDA) were $109.4 million for the fourth
quarter. EBITDA adjusted to exclude special charges was $278.6 million for the
trailing twelve months and the fiscal year.
    Weiss said American Greetings absorbed the impact of Kmart's recent
Chapter 11 filing without a material negative effect on the Corporation's
performance this year, due in part to its conversion to a scan-based trading
business model at Kmart, which greatly reduces its working capital investment.

    Restructuring accomplishments
    American Greetings announced that it has successfully implemented its
restructuring plan on schedule. "The reorganization of the Corporation's core
business has resulted in ongoing efficiencies characteristic of a streamlined,
efficient, process-driven organization that is aligned with the marketplace,"
Weiss said. "While we had to make some difficult decisions in fiscal 2002, we
have not only established a platform for future growth, we've taken out costs
and complexity from our operations and reinvigorated a business that had been
generating unacceptable results."

    Fiscal year 2003 projections
    American Greetings expects its earnings per share for fiscal 2003 to be
between $1.75 and $1.85 ($1.45 and $1.55 per share assuming dilution) and
earnings before interest, taxes, depreciation and amortization (adjusted
EBITDA) to be between $340 million and $350 million for the full year. These
projections reflect the impact from Kmart's recent Chapter 11 filing and
subsequent store closing plan, anticipated account gains and losses, as well
lower volatility in both pricing and retailer inventory levels.
    "With our period of restructuring behind us, we look toward fiscal 2003 as
a year of improvement across our entire business," Weiss continued. "We will
focus on generating sales, improving profit margins and maximizing return on
assets. An additional priority throughout the year will be to identify growth
opportunities that will continue to improve our top-line performance and
profitability in fiscal year 2004 and beyond."

    Leadership transition
    American Greetings announced the planned retirement, effective April 2003,
of William S. Meyer, 55, senior vice president and chief financial officer.
"We are grateful for Bill's skilled leadership over the last 20 years," Weiss
said. "Since Bill became our chief financial officer in 1995, the Company and
its shareholders have benefited from his guidance through years of sales and
earnings growth, as well as the expansion of our business portfolio."
    Meyer will continue in his current capacity as chief financial officer
during a transition over the next year. The Corporation has retained
Korn/Ferry International, the world's leader in senior-level executive
recruitment, to conduct an extensive search for a replacement.

    Conference Call on the Web
    American Greetings will broadcast its fourth quarter conference call on
the Internet at 10:30 a.m. Eastern time on Wednesday, March 27, 2002. The live
conference call will be accessible through the Investor Relations section of
the American Greetings corporate Web site at
http://corporate.americangreetings.com/ . Minimum requirements to listen to the
Web cast are Windows Media Player software (available free at
http://www.microsoft.com/ ), audio capabilities, and a connection to the Internet. A
replay of the call will also be available on the site.

    About American Greetings
    American Greetings Corporation (NYSE: AM) is the world's largest publicly
held creator, manufacturer and distributor of greeting cards and social
expression products. Its staff of artists, designers and writers comprises one
of the largest creative departments in the world and helps consumers "say it
best" by supplying more than 15,000 greeting card designs to retail outlets in
nearly every English-speaking country. Located in Cleveland, Ohio, American
Greetings generates annual net sales of more than $2 billion. For more
information on the Corporation, visit http://corporate.americangreetings.com/
on the World Wide Web.

    The statements contained in this release that are not historical facts are
forward-looking statements. Actual results may differ materially from those
projected in the forward-looking statements. These forward-looking statements
involve risks and uncertainties, including but not limited to: retail
bankruptcies and consolidations, successful implementation of the
Corporation's restructuring, a weak retail environment, consumer acceptance of
products as priced and marketed, the impact of technology on core product
sales and competitive terms of sale offered to customers. Risks pertaining
specifically to the Corporation's electronic marketing business include the
viability of online advertising as a revenue generator and the public's
acceptance of online social expression products and subscriptions thereto.


                         AMERICAN GREETINGS CORPORATION
                FOURTH QUARTER REPORT OF CONSOLIDATED OPERATIONS
                       FISCAL YEAR ENDED FEBRUARY 28, 2002
             (In thousands of dollars except share and per share amounts)

                                                          (Unaudited)
                                                       Three Months Ended
                                                          February 28,
                                                    2002               2001

    Net sales                                    $656,342           $663,246
    (Loss) income before income tax
     (benefit) expense                            (21,065)            43,610
    Income tax (benefit) expense                   (7,942)           171,299
    Net loss                                      (13,123)          (127,689)

    Loss per share and loss per share -
      assuming dilution                            $(0.20)            $(2.01)

    Average number of common
      shares outstanding                       63,753,680         63,486,767


                         AMERICAN GREETINGS CORPORATION
                FOURTH QUARTER REPORT OF CONSOLIDATED OPERATIONS
                       FISCAL YEAR ENDED FEBRUARY 28, 2002
          (In thousands of dollars except share and per share amounts)

                                                    Twelve Months Ended
                                                        February 28,
                                                  2002               2001

    Net sales                                  $2,355,740         $2,518,814

    (Loss) income before income tax
      (benefit) expense and cumulative effect
      of accounting change                      $(196,324)           $98,633
    Income tax (benefit) expense                  (74,014)           191,306
    Loss before cumulative
      effect of accounting change                (122,310)           (92,673)
    Cumulative effect of accounting
      change, net of tax                               --            (21,141)
    Net loss                                    $(122,310)         $(113,814)

    Loss per share and loss per
      share - assuming dilution:
    Before cumulative effect of
      accounting change                            $(1.92)            $(1.46)
    Cumulative effect of accounting
      change, net of tax                               --              (0.33)
    Loss per share and loss per share -
      assuming dilution                            $(1.92)            $(1.79)

    Average number of common
      shares outstanding                       63,615,193         63,646,405


                          AMERICAN GREETINGS CORPORATION
                 FOURTH QUARTER REPORT OF CONSOLIDATED OPERATIONS
                       FISCAL YEAR ENDED FEBRUARY 28, 2002
           (In thousands of dollars except share and per share amounts)

                                    (Unaudited)
                                 Three Months Ended     Twelve Months Ended
                                     February 28,            February 28,
                                   2002        2001        2002        2001

    Net sales                    $656,342    $663,246  $2,355,740  $2,518,814

    Costs and expenses:
       Material, labor and
         other production costs   240,716     244,978     992,245     999,271
       Selling, distribution
         and marketing            260,043     258,460   1,059,092   1,068,543
       Administrative and
         general                   99,167      71,306     313,655     280,202
       Restructure charges          3,790          --      56,715          --
       Interest expense            19,455      15,738      78,599      55,387
       Other expense - net         54,236      29,154      51,758      16,778
         Total                    677,407     619,636   2,552,064   2,420,181

    Income (loss) before
      income tax (benefit)
      expense and cumulative
      effect of accounting
      change                      (21,065)     43,610    (196,324)     98,633
    Income tax (benefit)
      expense                      (7,942)    171,299     (74,014)    191,306

    Loss before cumulative
      effect of accounting
      change                      (13,123)   (127,689)   (122,310)    (92,673)
    Cumulative effect of
      accounting
      change, net of tax               --          --          --     (21,141)

    Net loss                     $(13,123)  $(127,689)  $(122,310)  $(113,814)


    Loss per share and loss
      per share - assuming
      dilution:
        Before cumulative
          effect of accounting
          change                   $(0.20)     $(2.01)     $(1.92)     $(1.46)
        Cumulative effect of
          accounting change,
          net of tax                   --          --          --       (0.33)

    Loss per share and
      loss per share -
      assuming dilution            $(0.20)     $(2.01)     $(1.92)     $(1.79)


    Average number of common
      shares outstanding       63,753,680  63,486,767  63,615,193  63,646,405


                        AMERICAN GREETINGS CORPORATION
               FOURTH QUARTER REPORT OF CONSOLIDATED OPERATIONS
                     FISCAL YEAR ENDED FEBRUARY 28, 2002
            (In thousands of dollars except per share amounts)

    Note A:  Seasonal Nature of Business: The Corporation's business is
             seasonal in nature. Therefore, the results of operations for
             interim periods are not necessarily indicative of the results
             for the fiscal year taken as a whole.

    Note B:  Reclassifications: Certain amounts in the prior year financial
             statements have been reclassified to conform to the 2002
             presentation.

    Note C:  Cumulative Effect of Accounting Change:  In December 1999, the
             Securities and Exchange Commission issued Staff Accounting
             Bulletin No. 101, "Revenue Recognition in Financial
             Statements" (SAB 101), which among other guidance, clarified
             the Staff's views on various revenue recognition and reporting
             matters.  As a result, effective March 1, 2000, the
             Corporation adopted a change in its method of accounting for
             certain shipments of seasonal product.  Under this accounting
             method, the Corporation recognizes revenue on these seasonal
             shipments at the approximate date the merchandise is received
             by the customer, commonly referred to in the industry as the
             ship-to-arrive date ("STA"), and not upon shipment from the
             distribution facility.  STA is a more preferable method of
             recording revenue due to the large volumes of seasonal product
             shipment activity and the lead time required to achieve
             customer-requested delivery dates.  The implementation of this
             change was accounted for as a change in accounting principle
             and applied cumulatively as if the change occurred at March 1,
             2000.  The effect of the change was a one-time reduction to
             the Corporation's earnings of $21,141 (net of tax of $12,564)
             or approximately $0.33 per share, which is included in
             operations for the year ended February 28, 2001.

    Note D:  Acquisitions:  On September 12, 2001, the Corporation
             completed the acquisition of the BlueMountain.com division of
             At Home Corporation in a cash transaction.  The consolidated
             results include the results of BlueMountain.com from the date
             of acquisition.

             On March 19, 2001, the Corporation completed the acquisition
             of all outstanding shares of Egreetings Network, Inc.
             ("Egreetings") in a cash transaction.  The Corporation had
             previously held a minority interest in Egreetings.  The
             consolidated results include the results of Egreetings from
             the date of acquisition.

             On July 13, 2000, the Corporation completed its acquisition of
             CPS Corporation ("CPS") for cash and shares of the
             Corporation's common stock.

             The consolidated results include the results of CPS from the
             date of acquisition.

             On March 9, 2000, the Corporation completed the acquisition of
             all outstanding shares of Gibson Greetings, Inc.  ("Gibson")
             in a cash transaction.  The consolidated results include the
             results of Gibson from the date of acquisition.

    Note E:  Deferred Costs: The major components of prepaid expenses and
             other and other assets are deferred costs relating to
             agreements with certain customers.  Total commitments under
             the agreements are capitalized as deferred costs and future
             payment commitments, if any, are recorded as liabilities when
             the agreements are consummated.  Deferred costs relating to
             these agreements are charged to operations on a straight-line
             basis over the effective period of each agreement. The
             Corporation generally enters into these agreements for an
             initial estimated period of five to six years.  The majority
             of individual agreements include a minimum purchase commitment
             to the Corporation on the part of the customer.  In those
             cases, the Corporation periodically reviews the progress
             toward the commitment and adjusts the estimated amortization
             period accordingly.  Deferred costs estimated to be charged to
             operations during the next twelve months are classified with
             prepaid expenses and other.

    Note F:  Restructure and Special Charges:  During the year ended
             February 28, 2002, the Corporation recorded a pre-tax
             restructuring charge of $56,715 ($35,333 net of tax, or
             earnings per share of $0.56).  This charge was for costs
             associated with the consolidation and rationalization of
             certain of the Corporation's domestic and foreign
             manufacturing and distribution operations, including employee
             severance and benefit termination costs. The Corporation also
             recorded a pre-tax impairment charge of $37,000 to write-down
             goodwill related to its operating unit in Australasia.  This
             amount is included in other expense _ net.  In addition, the
             Corporation recorded a pre-tax charge of $49,082 included in
             material, labor and other production costs and a $16,206
             reduction of net sales associated with a product line size
             reduction and the elimination of the Corporation's Forget Me
             Not greeting card brand. The Corporation also incurred pre-tax
             costs of $66,838 for other project-related expenses.  The
             total pre-tax impact of the restructuring and inventory
             charges was $225,841 ($140,699 net of tax), or $2.21 per
             share.

             Also during the period, the Corporation implemented its scan-
             based trading business model with certain of its retailers.
             The impacts of its implementation were reductions in its net
             sales and material, labor and other production costs of
             $64,901 and $8,599, respectively.  In addition, the
             Corporation incurred implementation and other costs of $32,305
             for a total pre-tax impact of $88,607 ($55,203 net of tax), or
             $0.87 per share.

             The total pre-tax impact of special charges and the
             implementation of the scan-based trading business model was
             $314,448, or $3.08 per share.


                     AMERICAN GREETINGS CORPORATION
        FOURTH QUARTER REPORT OF CONSOLIDATED FINANCIAL POSITION
                  FISCAL YEAR ENDED FEBRUARY 28, 2002
                       (In thousands of dollars)

                                                   February 28,
                                                 2002        2001
    ASSETS
    CURRENT ASSETS
       Cash and cash equivalents               $100,979     $51,691
       Accounts receivable, less allowances
         of $137,121 and $184,799, respectively
         (principally for sales returns)        288,986     387,534
       Inventories                              290,804     365,221
       Deferred and refundable income taxes     200,206     190,241
       Prepaid expenses and other               185,207     211,049
         Total current assets                 1,066,182   1,205,736

    GOODWILL - NET                              199,195     229,802
    OTHER ASSETS                                933,133     799,348
    PROPERTY, PLANT AND EQUIPMENT - NET         416,485     477,188
      Total                                  $2,614,995  $2,712,074

    LIABILITIES AND SHAREHOLDERS' EQUITY

    CURRENT LIABILITIES
    Debt due within one year                    $11,720    $378,904
    Accounts payable and accrued liabilities    318,957     304,063
    Accrued compensation and benefits           109,004      89,936
    Dividends payable                                --      12,732
    Income taxes                                150,588     192,936
    Other current liabilities                   125,771     132,710
      Total current liabilities                 716,040   1,111,281

    LONG-TERM DEBT                              853,113     380,124
    OTHER LIABILITIES                           115,795     146,187
    DEFERRED INCOME TAXES                        27,628      27,292

    SHAREHOLDERS' EQUITY
    Common shares - Class A                      59,153      58,860
    Common shares - Class B                       4,608       4,629
    Capital in excess of par value              286,158     286,054
    Treasury stock                             (438,824)   (447,127)
    Accumulated other comprehensive loss        (69,614)    (58,179)
    Retained earnings                         1,060,938   1,202,953
    Total shareholders' equity                  902,419   1,047,190
      Total                                  $2,614,995  $2,712,074


                          AMERICAN GREETINGS CORPORATION
                 FOURTH QUARTER REPORT OF CONSOLIDATED CASH FLOWS
                       FISCAL YEAR ENDING FEBRUARY 28, 2002
                            (In thousands of dollars)

                                                      Twelve Months Ended
                                                          February 28,
                                                     2002              2001

    OPERATING ACTIVITIES:
      Net loss                                    $(122,310)        $(113,814)
      Adjustments to reconcile to net cash
      provided by operating activities:
        Cumulative effect of accounting
          change, net of tax                             --            21,141
        Restructure charges                          37,510                --
        Impairment charge                            37,000                --
        Write-down of equity investment                  --            32,554
        Depreciation and amortization                84,308            98,057
        Deferred income taxes                        (3,463)           61,227
        Changes in operating assets and
          liabilities, net of effects from
          acquisitions:
            Decrease in trade accounts
              receivable                             94,906            29,201
            Decrease (increase) in
              inventories                            63,942           (46,587)
            Decrease (increase) in other
              current assets                          7,569           (67,292)
            (Increase) decrease in deferred
              cost - net                           (124,798)            4,110
            (Decrease) increase in accounts
              payable and other liabilities         (37,176)           87,256
            Other - net                              (1,137)            3,947
            Cash Provided by Operating
              Activities                             36,351           109,800

    INVESTING ACTIVITIES:
      Business acquisitions and
        divestitures                                (22,500)         (179,993)
      Property, plant & equipment additions         (28,969)          (74,382)
      Proceeds from sale of fixed assets              4,020            22,294
      Investment in corporate owned life
        insurance                                    (8,927)              181
      Other - net                                   (16,768)           33,944
          Cash Used by Investing Activities         (73,144)         (197,956)

    FINANCING ACTIVITIES:
      Increase in long-term debt                    554,398                --
      Reduction of long-term debt                   (81,122)          (80,431)
      (Decrease) increase in short-term debt       (363,437)          257,541
      Sale of stock under benefit plans               2,929                --
      Purchase of treasury shares                      (121)          (45,530)
      Dividends to shareholders                     (26,566)          (52,743)
        Cash Provided by Financing Activities        86,081            78,837
    INCREASE (DECREASE) IN CASH AND CASH
      EQUIVALENTS                                    49,288            (9,319)

        Cash and Cash Equivalents at
          Beginning of Year                          51,691            61,010
        Cash and Cash Equivalents at End
          of Year                                  $100,979           $51,691

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SOURCE  American Greetings Corporation

 

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