American Greetings Reports Improved Third Quarter Performance
Corporation reaffirms full-year outlook

CLEVELAND, Dec. 23 /PRNewswire-FirstCall/ -- American Greetings Corp. (NYSE: AM) today announced a $40.4 million increase in reported net income over prior year, on sales growth of 2.2 percent, for the third quarter of fiscal year 2003. Excluding prior year's special charges, third quarter net income was up 15 percent compared to prior year.

The Corporation realized net income of $47.0 million, or 62 cents per share, for the third quarter ended Nov. 30, 2002. (Note: All EPS numbers assume full dilution.) These results compare to net income before special charges of $40.9 million, or 56 cents per share, for the third quarter of fiscal 2002. Including all special charges in the third quarter of the prior year, the Corporation reported net income of $6.6 million, or 10 cents per share.

Reported net sales in the third quarter were $588.8 million, a 2.2 percent increase compared to reported net sales of $575.9 million in the third quarter of last year. Excluding prior year's special charges, net sales were down 4.7 percent.

Chairman and chief executive officer Morry Weiss said the Corporation's results for the third quarter were very encouraging. "We are very pleased that our cost savings initiatives drove double-digit EPS growth, despite previously disclosed account losses," Weiss said. "We are also pleased that cash flow continues to improve compared to the prior year."

For the first three quarters of fiscal 2003, the Corporation reported net income of $75.7 million, or $1.03 per share. Included in these results is a favorable impact of 10 cents per share from the sale of an investment. This compares to last year's net income excluding special charges of $31.3 million, or 49 cents per share. Prior year's reported net loss was $109.2 million, or $1.72 per share.

Year to date net sales were $1.47 billion, a 7.7 percent increase compared to $1.365 billion in the same period last year. Excluding prior year special charges, net sales for the first nine months were up 0.5 percent. This year's results reflect the adoption of EITF Issue No. 01-09, "Accounting for Consideration Given by a Vendor to a Customer/Reseller;" last year's results have been reclassified to reflect this new pronouncement. These reclassifications in the prior year resulted in decreases in the material, labor and other production costs and selling, distribution and marketing captions, with a corresponding decrease in net sales and had no effect on net
income.

Certain covenants of the Corporation's debt agreements are based on calculations of adjusted earnings before interest, taxes, depreciation and amortization (EBITDA). As such, adjusted EBITDA was $113.4 million for the third quarter, compared to adjusted EBITDA of $109.1 million (which excludes special charges) for the same period last year. EBITDA for the trailing four quarters (which excludes special charges) was $343.4 million, compared to adjusted EBITDA for the year-ago trailing four quarters of $287.1 million.

Business outlook

Weiss reaffirmed the Corporation's previously announced full-year earnings estimate of $1.45 to $1.55 per share (excluding the one-time gain on the sale of an investment). "We expect the challenging retail conditions that we encountered this quarter to continue for the balance of the year, but our cost-savings initiatives will continue to benefit our bottom line," Weiss said. "As such, we remain comfortable with our earnings estimate."

Conference Call on the Web

American Greetings will broadcast its third quarter conference call on the Internet at 10:30 a.m. Eastern time on Monday, Dec. 23, 2002. The live conference call will be accessible through the Investor Relations section of the American Greetings corporate Web site at http://corporate.americangreetings.com/ . Minimum requirements to listen to the Web cast are Windows Media Player software (available free at http://www.microsoft.com/ ), audio capabilities, and a connection to the Internet. A replay of the call will also be available on the site.

About American Greetings

American Greetings Corporation (NYSE: AM) is the world's largest publicly held creator, manufacturer and distributor of greeting cards and social expression products. Its staff of artists, designers and writers comprises one of the largest creative departments in the world and helps consumers "say it best" by supplying more than 15,000 greeting card designs to retail outlets in nearly every English-speaking country. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion. For more
information on the Corporation, visit http://corporate.americangreetings.com/ on the World Wide Web.

The statements contained in this release that are not historical facts are forward-looking statements. Actual results may differ materially from those projected in the forward-looking statements. These forward-looking statements involve risks and uncertainties, including but not limited to: retail bankruptcies and consolidations, successful implementation of the Corporation's restructuring and supply chain transformation, a weak retail environment, consumer acceptance of products as priced and marketed, the
impact of technology on core product sales and competitive terms of sale offered to customers. Risks pertaining specifically to the Corporation's electronic marketing business include the viability of online advertising as a revenue generator and the public's acceptance of online social expression products and subscriptions thereto.


                          AMERICAN GREETINGS CORPORATION
                 THIRD QUARTER REPORT OF CONSOLIDATED OPERATIONS
                       FISCAL YEAR ENDING FEBRUARY 28, 2003
                (In thousands of dollars except per share amounts)

                                    (Unaudited)             (Unaudited)
                                 Three Months Ended      Nine Months Ended
                                    November 30,            November 30,
                                  2002        2001        2002        2001

    Net sales                    $588,811    $575,881  $1,469,954  $1,365,237

    Costs and expenses:
       Material, labor and
        other
         production costs         285,287     291,962     665,385     707,660
       Selling, distribution
         and marketing            159,728     176,783     457,971     508,757
       Administrative and
        general                    47,044      71,290     180,777     214,488
       Restructure charges            -           -           -        52,925
       Interest expense            19,569      23,619      59,364      59,144
       Other (income) expense
        - net                        (747)      1,592     (19,095)     (2,478)
                                  510,881     565,246   1,344,402   1,540,496

    Income (loss) before
     income
       taxes                       77,930      10,635     125,552    (175,259)
    Income tax expense
     (benefit)                     30,938       4,010      49,844     (66,072)


    Net income (loss)             $46,992      $6,625     $75,708   $(109,187)



    Earnings (loss) per share       $0.71       $0.10       $1.15      $(1.72)

    Earnings (loss) per share
     and earnings (loss) per
     share - assuming dilution      $0.62       $0.10       $1.03      $(1.72)


    Average number of common
       shares outstanding      65,847,805  63,705,743  65,554,677  63,569,030


                          AMERICAN GREETINGS CORPORATION
                  THIRD QUARTER STATEMENT OF FINANCIAL POSITION
                       FISCAL YEAR ENDING FEBRUARY 28, 2003
                            (In thousands of dollars)

                                                           (Unaudited)
                                                           November 30,
                                                      2002              2001

    ASSETS
    CURRENT ASSETS
       Cash and cash equivalents                    $21,801           $45,353
       Trade accounts receivable, less
        allowances of $107,716 and $185,499,
        respectively (principally
        for sales returns)                          513,922           538,546
       Inventories                                  295,224           341,962
       Deferred and refundable income
        taxes                                       191,991           151,048
       Prepaid expenses and other                   228,181           207,742
         Total current assets                     1,251,119         1,284,651

    GOODWILL - NET                                  207,106           256,259
    OTHER ASSETS                                    766,617           901,061
    PROPERTY, PLANT AND EQUIPMENT - NET             387,748           438,333
                                                 $2,612,590        $2,880,304

    LIABILITIES AND SHAREHOLDERS' EQUITY

    CURRENT LIABILITIES
    Debt due within one year                        $37,274           $35,056
    Accounts payable                                162,153           119,170
    Accrued liabilities                             140,613           227,209
    Accrued compensation and benefits                92,572            97,762
    Dividends payable                                   -               6,368
    Income taxes                                     94,046           118,787
    Other current liabilities                        84,803           143,775
      Total current liabilities                     611,461           748,127

    LONG-TERM DEBT                                  844,341           995,239
    OTHER LIABILITIES                               110,233           198,258
    DEFERRED INCOME TAXES                            24,295            23,351

    SHAREHOLDERS' EQUITY
    Common shares - Class A                          61,255            59,125
    Common shares - Class B                           4,602             4,620
    Capital in excess of par value                  310,443           288,453
    Treasury stock                                 (438,756)         (447,080)
    Accumulated other comprehensive loss            (51,790)          (70,026)
    Retained earnings                             1,136,506         1,080,237
    Total shareholders' equity                    1,022,260           915,329
                                                 $2,612,590        $2,880,304


                         AMERICAN GREETINGS CORPORATION
                      THIRD QUARTER STATEMENT OF CASH FLOWS
                      FISCAL YEAR ENDING FEBRUARY 28, 2003
               (In thousands of dollars except per share amounts)

                                                         (Unaudited)
                                                      Nine Months Ended
                                                          November 30,
                                                    2002              2001

    OPERATING ACTIVITIES:
      Net income (loss)                           $75,708          $(109,187)
      Adjustments to reconcile to net
       cash
      used by operating activities:
        Restructure charges                           -               46,439
        (Gain) on sale of marketable
         security                                 (12,027)               -
        Depreciation and amortization              49,112             62,284
        Deferred and refundable income
         taxes                                      4,820             41,636
        Changes in operating assets and
         liabilities, net of effects from
           acquisitions:
          Increase in trade accounts
           receivable                            (219,517)          (153,099)
          (Increase) decrease in
           inventories                               (497)            20,589
          Decrease in other current
           assets                                   2,525              6,394
          Decrease (increase) in
           deferred cost - net                     50,170            (46,551)
          Decrease in accounts payable
              and other liabilities               (93,040)           (67,251)
          Other - net                               7,824              7,263
          Cash Used by Operating
           Activities                            (134,922)          (191,483)


    INVESTING ACTIVITIES:
      Business acquisitions                           -              (35,000)
      Property, plant & equipment
       additions                                  (17,768)           (21,597)
      Proceeds from sale of fixed assets            1,694              3,459
      Investment in corporate owned life
       insurance                                    5,257              5,745
      Other - net                                  31,694            (14,058)
          Cash Provided (Used) by
           Investing Activities                    20,877            (61,451)

    CASH FLOW BEFORE FINANCING
     ACTIVITIES                                  (114,045)          (252,934)

    FINANCING ACTIVITIES:
      Reduction of long-term debt                  (6,581)           (80,622)
      Increase in long-term debt                      -              688,485
      Increase (decrease) in short-term
       debt                                        20,476           (341,058)
      Sale of stock under benefit plans            21,055                 92
      Purchase of treasury shares                     (83)               (99)
      Dividends to shareholders                       -              (20,202)
        Cash Provided by Financing
         Activities                                34,867            246,596
    DECREASE IN CASH AND EQUIVALENTS              (79,178)            (6,338)

        Cash and Equivalents at
         Beginning of Year                        100,979             51,691
        Cash and Equivalents at End of
         Period                                   $21,801            $45,353


                        AMERICAN GREETINGS CORPORATION
               THIRD QUARTER REPORT OF CONSOLIDATED OPERATIONS
                     FISCAL YEAR ENDED FEBRUARY 28, 2003
                                 (Unaudited)
              (In thousands of dollars except per share amounts)

    Note A:   Seasonal Nature of Business: The Corporation's business is
              seasonal in nature. Therefore, the results of operations for
              interim periods are not necessarily indicative of the results
              for the fiscal year taken as a whole.

    Note B:   Reclassifications: Certain amounts in the prior year financial
              statements have been reclassified to conform to the 2003
              presentation.  The Corporation adopted the Financial Accounting
              Standards Board Emerging Issues Task Force Issue No. 01-09,
              "Accounting for Consideration Given by a Vendor to a
              Customer/Reseller" ("EITF 01-09"), effective March 1, 2002.  As
              a result, certain amounts in the prior year financial statements
              have been reclassified.  See Note G for further discussion.

    Note C:   Acquisitions: On September 12, 2001, the Corporation completed
              the acquisition of the BlueMountain.com division of At Home
              Corporation in a cash transaction.  The consolidated results
              include the results of BlueMountain.com from the date of
              acquisition.

              On March 19, 2001, the Corporation completed the acquisition of
              all outstanding shares of Egreetings Network, Inc.
              ("Egreetings") in a cash transaction.  The Corporation had
              previously held a minority interest in Egreetings.  The
              consolidated results include the results of Egreetings from the
              date of acquisition.

    Note D:   Deferred Costs: The Corporation has agreements with certain
              customers for the supply of greeting cards and related products.
              Deferred costs relating to these agreements are charged to
              operations on a straight-line basis over the effective period of
              each agreement.  The Corporation generally enters into these
              agreements for an initial estimated period of five to six years.
              The majority of individual agreements include a minimum purchase
              commitment to the Corporation on the part of the customer.  In
              these cases, the Corporation periodically reviews the progress
              toward the commitment and adjusts the estimated amortization
              period accordingly.  Deferred costs estimated to be charged to
              operations during the next twelve months are classified with
              prepaid expenses and other.  Total commitments under the
              agreement are capitalized as deferred costs and future payment
              commitments, if any, are recorded as liabilities when the
              agreements are consummated.   Amortization of deferred costs is
              classified as a reduction of net sales.  Also see Note G.

    Note E:   Other (Income) Expense - net:  During the three months ended
              May 31, 2002, the Corporation sold an investment in a marketable
              security.  The amount of the gain on the sale of $12,027 is
              included in other (income) expense in the Statement of
              Operations for the period.  The amount of the proceeds received
              from the sale of $16,964 is included in other net investing
              activities in the Statement of Cash Flows for the period.

    Note F:   Restructure and Special Charges: During the nine months ended
              November 30, 2001, the Corporation recorded a pre-tax
              restructuring charge of $52,925 ($32,970 net of tax, or earnings
              per share of $0.52).  This charge was for costs associated with
              the consolidation and rationalization of certain of the
              Corporation's domestic and foreign manufacturing and
              distribution operations, including employee severance and
              benefit termination costs.  The restructure charge also included
              a charge for a change in the contractual relationship with a
              partner of the Corporation's Internet unit.  The restructure
              charge included $25,263 for costs of severing employees, $2,054
              for facility rationalization costs, $1,500 for lease exit costs,
              $17,727 for a change in the contractual relationship with a
              partner of the Corporation's Internet unit and $6,381 of other
              costs.

              In addition, the Corporation recorded a charge of $54,014 during
              the period to write down inventory in its domestic operations to
              net realizable value associated with its previously-announced
              initiatives.  This amount is classified as material, labor, and
              other production costs.  Also, $34,140 of non-recurring project-
              related pre-tax costs associated with the restructure efforts
              were incurred during the nine months ended November 30, 2001.

              The total pre-tax impact of these special charges was $141,079
              ($87,892 net of tax) or $1.38 per share.

              Also during the nine months ended November 30, 2001, the
              Corporation began implementing its scan-based trading business
              model with certain of its retailers.  The impact of its
              implementation was reductions in its net sales and material,
              labor and other production costs of $65,485 and $10,149,
              respectively, as well as implementation costs of $29,057, for a
              net pre-tax impact of approximately $84,393 ($52,577 net of tax)
              or $0.83 per share.

              The total pre-tax impact of special charges and the
              implementation of the scan-based trading business model was
              $225,472:

                 Severance                              $25,263
                 Lease exit costs                         1,500
                 Facility rationalization costs           2,054
                 Change in contractual relationship      17,727
                 Other costs                              6,381
                 Restructure charge                     $52,925
                 Inventory write-down                    54,014
                 Scan-based trading initiative           84,393
                 Non-recurring administrative costs      34,140
                 Total special charges                 $225,472

              Of the $225,472 incurred during the nine months ended
              November 30, 2001, $54,978 was incurred during the three months
              ended November 30, 2001.

              During the nine months ended November 30, 2002, the Corporation
              made payments of $12,355, principally for severance benefits.
              Included in accrued liabilities at November 30, 2002 is $7,428
              of costs not yet expended.

    Note G:   Recent Accounting Pronouncements: In November 2001, the
              Financial Accounting Standards Board's Emerging Issues Task
              Force ("EITF") issued EITF 01-09, which addresses the accounting
              for consideration given by a vendor to a customer including both
              a reseller of the vendor's products and an entity that purchases
              the vendor's products from a reseller.  EITF 01-09 also codifies
              and reconciles related guidance issued by the EITF including
              EITF No. 00-25, "Vendor Income Statement Characterization of
              Consideration Paid to a Reseller of the Vendor's Products," and
              EITF 00-14, "Accounting for Certain Sales Incentives."
              EITF 01-09 outlines the presumption that consideration given by
              a vendor to a customer, a reseller or a customer of a reseller
              is to be treated as a reduction of revenue.  The Corporation
              adopted EITF 01-09, effective March 1, 2002, as required.
              Certain amounts related to incentive payments, amortization of
              deferred costs and other customer benefits have been
              reclassified in the prior year results to conform with the 2003
              presentation.  Those reclassifications resulted in decreases to
              material, labor and other production costs of $43,869 and
              $21,550 for the nine and three months ended November 30, 2001,
              respectively; and selling, distribution and marketing costs of
              $290,292 and $108,002 for the nine and three months ended
              November 30, 2001, respectively, with corresponding decreases in
              net sales in those periods.  These reclassifications did not
              affect net income for those periods.

              On March 1, 2002, the Corporation adopted Statement of Financial
              Accounting Standards ("SFAS") No. 142, "Goodwill and Other
              Intangible Assets."  This Statement, which supersedes APB
              Opinion No. 17, "Intangible Assets," eliminates the requirement
              to amortize goodwill and indefinite-lived intangible assets,
              addresses the amortization of intangible assets with a defined
              life and addresses the impairment testing and recognition for
              goodwill and intangible assets.  SFAS No. 142 applies to
              goodwill and intangible assets arising from transactions
              completed before and after the Statement's effective date.
              Effective March 1, 2002, the Corporation discontinued
              amortization of its goodwill in accordance with this Statement.
              For the nine and three months ended November 30, 2001, the
              Corporation's results included $9,477 and $3,799, respectively,
              of amortization expense related to goodwill included in other
              (income) expense - net in the Consolidated Statement of
              Operations.

              In addition, this Statement requires goodwill to be tested for
              impairment at least annually at a level of reporting defined in
              the Statement as a "reporting unit." The Corporation completed
              the first step of the traditional impairment test for goodwill
              during the three months ended August 31, 2002 and determined
              there were no indicators of impairment as of March 1, 2002.  As
              such, the Corporation will not record a cumulative effect charge
              as of March 1, 2002 for the adoption of SFAS No. 142.

              In October 2001, SFAS No. 144, "Accounting for the Impairment or
              Disposal of Long-Lived Assets," was issued.  This Statement,
              which supersedes SFAS No. 121, "Accounting for the Impairment of
              Long-Lived Assets to Be Disposed Of," provides a single
              accounting model for the disposal of long-lived assets.
              Although retaining many of the fundamental recognition and
              measurement provisions of SFAS No. 121, the Statement
              significantly changes the criteria that would have to be met to
              classify an asset as held-for-sale.  This important distinction
              states that assets held-for-sale are to be reported at the lower
              of their fair values or carrying amounts and that depreciation
              is no longer recognized. The Corporation has adopted SFAS No.
              144 effective March 1, 2002.  There was no material impact on
              the Corporation's results of operations, financial position or
              cash flow upon adoption of this Statement.

              In April 2002, SFAS No. 145, "Rescission of FASB Statements No.
              4, 44 and 64, Amendment of FASB Statement No. 13, and Technical
              Corrections," was issued. SFAS No. 145 is effective for fiscal
              years beginning after May 15, 2002. SFAS No. 145 requires that
              debt extinguishment must meet the criteria under APB Opinion No.
              30 to be classified as an extraordinary item. This Statement
              also amends SFAS No. 13 to require sale-leaseback accounting for
              certain lease modifications that have economic effects similar
              to sale-leaseback transactions.

              In June 2002, SFAS No. 146, "Accounting for Exit or Disposal
              Activities," was issued. SFAS No. 146 is effective for disposal
              activities initiated after December 31, 2002. SFAS No. 146
              requires that liabilities for one-time termination benefits that
              will be incurred over future service periods should be measured
              at the fair value as of the termination date and recognized over
              the future service period. This Statement also requires that
              liabilities associated with disposal activities should be
              recorded when incurred instead of when it is probable as
              currently required by SFAS No. 5 "Accounting for Contingencies."
              These liabilities should be adjusted for subsequent changes
              resulting from revisions to either the timing or amount of
              estimated cash flows, discounted at the original credit-adjusted
              risk-free rate. Interest on the liability would be accreted and
              charged to expense as an operating item.

 

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