American Greetings Reports Second Quarter Financial Results in Line with Projections
Corporation declares 200th consecutive dividend

CLEVELAND, Sept. 20 /PRNewswire/ -- American Greetings Corporation (NYSE: AM) today reported operating results in line with projections for the second quarter of fiscal 2002.

The Corporation realized a net loss before one-time special charges of $28.2 million, or 44 cents per share, for the second quarter ended Aug. 31, 2001. Including the net impact of after-tax one-time special charges of $7.5 million ($12.0 million pre-tax), or 12 cents per share, on the quarter, American Greetings reported a net loss of $35.7 million, or 56 cents per share. These results compare to a net loss of $35.5 million, or 55 cents per share, for the same period last year.

The $7.5 million in one-time after-tax special charges in the second quarter consists primarily of costs related to the Corporation's previously announced reorganization of its core business.

Reported sales in the second quarter were $488.2 million, compared to $493.7 million in the second quarter last year.

Morry Weiss, chairman and chief executive officer of American Greetings, said the successful integration of two recent acquisitions, Gibson Greetings and CPS Corporation, will help the Corporation achieve expectations for the year. "We are seeing the positive impact of the integration of Gibson and CPS on our operating margins," Weiss said.

"We are also happy to report that we completed our refinancing and that our organizational restructuring continues to be on track," Weiss added. "We are confident that we will achieve the $90 million in cost savings outlined in our restructuring plan in fiscal 2003."

The Corporation reported a net loss before one-time special charges of $9.8 million, or 15 cents per share, for the first six months of fiscal 2002. This compares to last year's loss before the cumulative effect of accounting changes of $2.4 million, or 3 cents per share, excluding a one-time gain on the sale of an asset.

Including one-time special charges, American Greetings reported a net loss of $115.8 million, or $1.82 per share, for the first six months of fiscal 2002, compared to income before the cumulative effect of accounting changes of $3.0 million, or 5 cents per share, in the same period last year.

Net sales for the first six months were $994.0 million, compared to $1.089 billion for the first half of fiscal 2000. The decrease in net sales reflects the impact of the Corporation's retail inventory reduction initiative, the rollout of its new value pricing strategy and the
implementation of its scan-based trading business model. The Corporation believes the pricing reset and inventory reduction projects are both complete as of the end of the second quarter.

American Greetings also reaffirmed its previously stated earnings per share projections of $1.10 to $1.20 for the full year, excluding one-time special charges and prior to the impact of any dilution.

Dividend Declared

The Board of Directors of American Greetings declared a regular quarterly dividend of 10 cents per share. The dividend, payable to holders of both Class A and Class B Common Shares, will be paid on Dec. 7, 2001 to shareholders of record as of Nov. 21, 2001. This will be the 200th consecutive quarter that American Greetings has paid a dividend.

Conference Call on the Web

American Greetings will broadcast its second quarter conference call live on the Internet at 10:30 a.m. Eastern time on Thursday, Sept. 20, 2001.

The conference call will be accessible through the Investor Relations section of the American Greetings corporate Web site at
http://corporate.americangreetings.com/ . Minimum requirements to listen to the Web cast are Windows Media Player software (available free at http://www.microsoft.com/), audio capabilities, and at least a 14.4Kbps connection to the Internet. A replay of the call will also be available on the site.

About American Greetings

American Greetings Corporation (NYSE: AM) is the world's largest publicly held creator, manufacturer and distributor of greeting cards and social expression products. Its staff of artists, designers and writers comprises one of the largest creative departments in the world and helps consumers "say it best" by supplying more than 15,000 greeting card designs to retail outlets in nearly every English-speaking country. Located in Cleveland, Ohio, American Greetings generates annual sales of more than $2.5 billion. For more information on the Corporation, visit http//www.americangreetings.com on the World Wide Web.

The statements contained in this release that are not historical facts are forward-looking statements. Actual results may differ materially from those projected in the forward-looking statements. These forward-looking statements involve risks and uncertainties, including but not limited to, the following risks: retail bankruptcies and consolidations, successful integration of acquisitions and implementation of the Corporation's restructuring plan, a weak retail environment and competitive terms of sale offered to customers to
expand or maintain business. Risks pertaining specifically to the Corporation's electronic marketing business include the ability of
AmericanGreetings.com to attract strategic partners as investors, the viability of online advertising as a revenue generator, and the public's acceptance of online greetings.


                         AMERICAN GREETINGS CORPORATION
                SECOND QUARTER REPORT OF CONSOLIDATED OPERATIONS
                      FISCAL YEAR ENDING FEBRUARY 28, 2002
               (In thousands of dollars except per share amounts)

                                                         (Unaudited)
                                                     Three Months Ended
                                                          August 31,
                                                   2001               2000

    Net sales                                    $488,225           $493,732
    Loss before income taxes                      (57,329)           (55,842)
    Income tax benefit                            (21,613)           (20,337)
    Net loss                                      (35,716)           (35,505)

    Loss per share and loss per share
      assuming dilution                            $(0.56)            $(0.55)

    Average number of common
      shares outstanding                       63,502,624         63,088,531


                         AMERICAN GREETINGS CORPORATION
                SECOND QUARTER REPORT OF CONSOLIDATED OPERATIONS
                      FISCAL YEAR ENDING FEBRUARY 28, 2002
               (In thousands of dollars except per share amounts)

                                                        (Unaudited)
                                                      Six Months Ended
                                                          August 31,
                                                   2001               2000

    Net sales                                    $993,965         $1,089,473

    (Loss) income before restructure
         charges, income taxes and cumulative
         effect of accounting change             (132,969)             4,702

    (Loss) income before income taxes
        and cumulative effect of
        accounting change                        (185,894)             4,702
    Income tax (benefit) expense                  (70,082)             1,701
    (Loss) income before cumulative
        effect of accounting change              (115,812)             3,001
    Cumulative effect of accounting
        change, net of tax                             --            (21,141)
    Net loss                                    $(115,812)          $(18,140)

    (Loss) earnings per share:
    Before cumulative effect of
        accounting change                          $(1.82)             $0.05
    Cumulative effect of accounting
        change, net of tax                             --              (0.33)
      Total                                        $(1.82)            $(0.28)

    Average number of common
        shares outstanding                     63,500,674         63,796,233


                          AMERICAN GREETINGS CORPORATION
                 SECOND QUARTER REPORT OF CONSOLIDATED OPERATIONS
                       FISCAL YEAR ENDING FEBRUARY 28, 2002
                (In thousands of dollars except per share amounts)

                                       (Unaudited)             (Unaudited)
                                   Three Months Ended       Six Months Ended
                                        August 31,              August 31,
                                    2001        2000        2001        2000

    Net sales                    $488,225    $493,732    $993,965  $1,089,473

    Costs and expenses:
       Material, labor and
        other production costs    186,401     195,111     438,017     398,435
       Selling, distribution
         and marketing            259,365     269,199     514,264     532,756
       Administrative and
        general                    77,429      69,815     143,198     138,570
       Restructure charges             --          --      52,925          --
       Interest expense            22,089      13,808      35,525      24,583
       Other expense (income)
        - net                         270       1,641      (4,070)     (9,573)
         Total                    545,554     549,574   1,179,859   1,084,771

    (Loss) income before
      income taxes and
      cumulative effect of
      accounting change           (57,329)    (55,842)   (185,894)      4,702
    Income tax (benefit)
      expense                     (21,613)    (20,337)    (70,082)      1,701

    (Loss) income before
      cumulative effect of
      accounting change           (35,716)    (35,505)   (115,812)      3,001
    Cumulative effect of
      accounting change,
      net of tax                       --          --          --     (21,141)

    Net loss                     $(35,716)   $(35,505)  $(115,812)   $(18,140)

    (Loss) earnings per share:
       Before cumulative
         effect of accounting
         change                    $(0.56)     $(0.55)     $(1.82)      $0.05
       Cumulative effect of
         accounting change,
         net of tax                    --          --          --       (0.33)

    Loss per share and loss
      per share assuming
      dilution                     $(0.56)     $(0.55)     $(1.82)     $(0.28)

    Average number of common
       shares outstanding      63,502,624  63,088,531  63,500,674  63,796,233


                        AMERICAN GREETINGS CORPORATION
            SECOND QUARTER REPORT OF CONSOLIDATED SALES AND INCOME
                     FISCAL YEAR ENDING FEBRUARY 28, 2002
              (In thousands of dollars except per share amounts)

    Note A:  Seasonal Nature of Business:  The Corporation's business is
             seasonal in nature. Therefore, the results of operations for
             interim periods are not necessarily indicative of the results for
             the fiscal year taken as a whole.

    Note B:  Reclassifications:  Certain amounts in the prior year financial
             statements have been reclassified to conform to the 2001
             presentation.

    Note C:  Cumulative Effect of Accounting Change:  In December 1999, the
             Securities and Exchange Commission issued Staff Accounting
             Bulletin No. 101, "Revenue Recognition in Financial Statements"
             (SAB 101), which among other guidance, clarifies the Staff's
             views on various revenue recognition and reporting matters.  As a
             result, effective March 1, 2000, the Corporation adopted a change
             in its method of accounting for certain shipments of seasonal
             product.  Under the new accounting method, the Corporation
             recognizes revenue on these seasonal shipments at the approximate
             date the merchandise is received by the customer and not upon
             shipment from the distribution facility.  Customer receipt is a
             more preferable method of recording revenue due to the large
             volumes of seasonal product shipment activity and the time
             required to achieve customer requested delivery dates.  The
             implementation of this change was accounted for as a change in
             accounting principle and applied cumulatively as if the change
             occurred at March 1, 2000.  The effect of the change was a one-
             time reduction to the Corporation's earnings of $21,141, which is
             included in operations for the six months ended August 31, 2000.

    Note D:  Acquisitions:  On March 9, 2000, the Corporation completed the
             acquisition of all outstanding shares of Gibson Greetings, Inc.
             ("Gibson") in a cash transaction.  The consolidated results
             include the results of Gibson from the date of acquisition
             forward.

    Note E:  Deferred Costs:  The major components of prepaid expenses and
             other and other assets are deferred costs relating to agreements
             with certain customers.  Total commitments under the agreements
             are capitalized as deferred costs and future payment commitments,
             if any, are recorded as liabilities when the agreements are
             consummated.  Deferred costs are charged to operations on a
             straight-line basis over the effective period of each agreement,
             generally three to six years.  Deferred costs estimated to be
             charged to operations during the next twelve months are
             classified with prepaid expenses and other.

    Note F:  Special Charges:  During the six months ended August 31, 2001,
             the Corporation recorded a pre-tax restructuring charge of
             $52,925.  The primary components of this charge were costs
             associated with the shutdown of certain of the Corporation's
             domestic and foreign manufacturing and distribution operations,
             including employee severance and benefit termination costs. The
             Corporation's Internet unit also recorded a pre-tax charge to
             write off the value of a partner contract in the amount of
             $17,727.  In addition, the Corporation recorded a pre-tax charge
             of $54,014 during the period to write down inventory in its
             domestic operations to net realizable value associated with its
             previously-announced one-time efforts.  This amount is classified
             as material, labor, and other production costs.  The Corporation
             also incurred pre-tax costs of $9,806 for other project-related
             expenses.  The total pre-tax impact of the restructuring and
             inventory charges was $116,745 ($72,732 net of tax), or $1.15 per
             share.

             Also during the period, the Corporation began implementing its
             scan-based trading business model with certain of its retailers.
             The impact of its implementation were reductions in its net sales
             and material, labor and other production costs of $56,207 and
             $10,068, respectively.  In addition, the Corporation incurred
             implementation costs of $7,216 for a total pre-tax impact of
             $53,355 ($33,241 net of tax), or $0.52 per share.


                         AMERICAN GREETINGS CORPORATION
            SECOND QUARTER REPORT OF CONSOLIDATED FINANCIAL POSITION
                      FISCAL YEAR ENDING FEBRUARY 28, 2002
               (In thousands of dollars except per share amounts)

                                                          (Unaudited)
                                                           August 31,
                                                     2001             2000
    ASSETS
    CURRENT ASSETS
      Cash and cash equivalents                     $74,883          $66,147
      Accounts receivable, less allowances
       of $143,725 and $91,392, respectively
       (principally for sales returns)              369,544          363,690
      Inventories                                   429,657          434,213
      Deferred and refundable income taxes          164,924          226,546
      Prepaid expenses and other                    215,298          232,649
        Total current assets                      1,254,306        1,323,245

    GOODWILL - NET                                  227,202          211,593
    OTHER ASSETS                                    906,291          837,994
    PROPERTY, PLANT AND EQUIPMENT - NET             454,587          472,023
      Total                                      $2,842,386       $2,844,855

    LIABILITIES AND SHAREHOLDERS' EQUITY

    CURRENT LIABILITIES
    Debt due within one year                       $141,311         $509,758
    Accounts payable and accrued
     liabilities                                    350,914          292,519
    Accrued compensation and benefits                86,667           74,533
    Dividends payable                                 6,367           13,105
    Other current liabilities                       260,317          132,709
      Total current liabilities                     845,576        1,022,624

    LONG-TERM DEBT                                  850,250          398,902
    OTHER LIABILITIES                               199,585          210,324
    DEFERRED INCOME TAXES                            23,005           53,805

    SHAREHOLDERS' EQUITY
    Common shares - Class A                          58,877           58,956
    Common shares - Class B                           4,626            4,647
    Capital in excess of par value                  286,054          304,970
    Treasury stock                                 (447,124)        (445,509)
    Accumulated other comprehensive loss            (58,844)         (57,063)
    Retained earnings                             1,080,381        1,293,199
    Total shareholders' equity                      923,970        1,159,200
      Total                                      $2,842,386       $2,844,855


                         AMERICAN GREETINGS CORPORATION
                 SECOND QUARTER REPORT OF CONSOLIDATED CASH FLOW
                      FISCAL YEAR ENDING FEBRUARY 28, 2002
               (In thousands of dollars except per share amounts)

                                                         (Unaudited)
                                                       Six Months Ended
                                                           August 31,
                                                    2001               2000
    OPERATING ACTIVITIES:
      Net loss                                   $(115,812)         $(18,140)
      Adjustments to reconcile to net
       cash provided by operating activities:
        Cumulative effect of accounting
         change, net of tax                            --             21,141
        Restructure charges                         50,264                --
        Depreciation and amortization               42,401            46,069
        Deferred and refundable income
         taxes                                      27,170            (3,770)
        Changes in operating assets and
         liabilities, net of effects from
         acquisitions:
          Decrease in trade accounts receivable     18,717            55,368
          Increase in inventories                  (64,399)         (107,589)
          Increase in other current assets          (2,287)          (12,005)
          (Increase) decrease in
           deferred cost - net                     (60,555)           28,861
          Decrease in accounts payable
           and other liabilities                   (71,266)          (63,568)
          Other - net                                7,344            (7,444)
          Cash Used by Operating
           Activities                             (168,423)          (61,077)

    INVESTING ACTIVITIES:
      Business acquisitions                             --          (168,575)
      Property, plant & equipment
       additions                                   (20,988)          (33,804)
      Proceeds from sale of fixed assets               164            22,888
      Investment in corporate owned life
       insurance                                     2,467                93
      Other - net                                   (4,449)           (8,700)
          Cash Used by Investing Activities        (22,806)         (188,098)

    FINANCING ACTIVITIES:
      Increase in long-term debt                   540,555                --
      Reduction of long-term debt                  (78,402)          (49,785)
      (Decrease) increase in short-term
       debt                                       (234,580)          373,781
      Sale of stock under benefit plans                137                --
      Purchase of treasury shares                     (214)          (43,596)
      Dividends to shareholders                    (13,075)          (26,088)
        Cash Provided by Financing Activities      214,421           254,312
    INCREASE IN CASH AND EQUIVALENTS                23,192             5,137

        Cash and Equivalents at
         Beginning of Year                          51,691            61,010
        Cash and Equivalents at End of Period      $74,883           $66,147
 

 

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