American Greetings Announces Financial Results for Fiscal 2001 in Line With Revised Projections
Corporation announces $90 million in expected ongoing savings from
restructuring; records one-time, non-cash charge for potential tax exposure

CLEVELAND, March 27 /PRNewswire/ -- American Greetings Corporation (NYSE: AM) today reported fourth quarter operating results in line with its revised projections for fiscal year 2001.

Fourth quarter net income from ongoing operations before certain charges was $48.4 million, or 76 cents per share. Those results compare to net income before nonrecurring items of $56.4 million, or 87 cents per share, for the same period last year. Including one-time, after-tax, non-cash charges of $176 million, or $2.77 per share, the corporation reported a net loss of $127.7 million, or $2.01 cents per share, for the quarter. That compares to net income of $51.6 million, or 79 cents per share, last year. Last year's fourth quarter net income included a one-time charge of 8 cents per share related to consolidation efforts primarily in the United Kingdom.

The $176 million one-time, after-tax charge consists of two components. The first is the previously announced write-down of the corporation's equity investment in Egreetings Network, Inc., which resulted in an after-tax charge of $33 million. The second is the corporation's recording of a reserve for its estimated maximum potential tax exposure on deductions claimed for corporate-
owned life insurance (COLI) plans, totaling $143 million, for which American Greetings has received a proposed adjustment from the Internal Revenue Service (IRS). American Greetings had previously disclosed this potential exposure in periodic filings with the Securities and Exchange Commission, but learned last month of an unfavorable decision to another corporation with COLI issues,
which drove the decision to record the charge in the current quarter. Notwithstanding the recording of this charge, management does not agree with the IRS' position and plans to vigorously contest the proposed adjustment, as it believes it can distinguish certain of its COLI programs from those addressed in previous litigation.

Sales in the fourth quarter were $663.2 million, which compares to $615.3 million last year.

"We are pleased to have met our revised projections for the year, but we are also aware that Wall Street had greater expectations of us," said Morry Weiss, chairman and chief executive officer. "The marketplace realities we encountered this year, including such factors as consumer price resistance, continued retail inventory pressure, general retail sales weakness, and impact from the Internet, contributed to our earnings revision and underscore the need for our impending restructuring."

Full-year net income before the charges noted above, and before the cumulative effect of an accounting change made in accordance with the SEC's Staff Accounting Bulletin 101, which clarified its guidance for revenue recognition in financial statements, was $83.5 million, or $1.31 per share, which includes a 36-cent per share loss from AmericanGreetings.com. That compares to net income before nonrecurring charges of $119.1 million, or $1.81 per share, for the same period last year, which includes a 19-cent per share loss from AmericanGreetings.com. Including the aforementioned one-time, non-cash charges, the corporation reported a net loss of $113.8 million, or $1.79 per share, which compares to net income of $90 million, or $1.37 per share, last year.

Sales for the year totaled $2.52 billion, up 16 percent from $2.18 billion a year ago. The sales increase relates primarily to contributions from the acquisitions of Gibson Greetings and CPS Corporation.

Restructuring details and other nonrecurring charges in FY 2002

American Greetings also updated its previously announced corporate-wide restructuring and announced two other initiatives, all of which will take place in fiscal year 2002 and result in one-time charges:

  • The reorganization of the core business, which is expected to result in a pre-tax charge of $200 to $220 million. The implementation of this new business structure will result in expected ongoing pre-tax cost savings of about $90 million beginning in fiscal 2003. Included in the restructuring are a brand rationalization process, product line size reduction program, the consolidation of six facilities, and a headcount reduction of approximately 1,500 associates, or about 13 percent of the
    corporation's full-time workforce. American Greetings expects the reorganization to begin immediately and conclude by the end of fiscal year 2002.

    Weiss said the restructuring should provide ongoing efficiencies characteristic of a streamlined, efficient, process-driven organization that is aligned with the marketplace. "By the end of fiscal 2002, we will have established a new organization consisting of process teams, each of which will be responsible for completing one entire, essential function of our business," Weiss said. "The result will be a greater focus on and responsiveness to the productivity needs of our retail partners."

    American Greetings also announced that Jim Spira, who is leading the restructuring effort, has been named president and chief operating officer. In his new role, Spira will continue to oversee the restructuring effort, take an active role in the management of the core business, and develop new growth strategies.

  • Implementing scan-based trading at select retailers will result in an expected pre-tax charge of $80 to $90 million. While the charge associated with the conversion will have a one-time negative impact on profitability, American Greetings is optimistic that scan-based trading will ultimately reduce costs, result in a reduction in working capital, maximize retail productivity and throughput, and continue to enhance retailer relationships.

  • Anticipated changes in certain contractual relationships with strategic partners related to the corporation's Internet business will result in an expected pre-tax, non-cash charge of about $18 million. The corporation expects these forthcoming contractual changes, coupled with recent acquisitions and organic growth that have made AmericanGreetings.com one of the top 15 most-visited Web sites in the world, to ensure that the online business reaches profitability during the fourth calendar quarter of 2001.

The corporation expects that these three initiatives will result pre-tax costs of $300 to $330 million. Combined, these efforts are expected to use $110 to $120 million in net after-tax cash, with the majority of the cash usage coming in fiscal 2002.

Fiscal year 2002 projections

American Greetings said that its net income for fiscal 2002 should fall between $1.10 and $1.20 per share, exclusive of any of the aforementioned nonrecurring charges. These projections assume a continuation of many retail trends witnessed in fiscal 2001, including anticipated price and unit decline, along with completion of the final phase of the corporation's retail inventory reduction program into the coming year. Also factored into next year's estimates is the forecasted overall domestic economic downturn, which is
expected to impact store traffic and, therefore, impulse purchases of greeting cards.

"Our estimates for next year take into consideration all the trends that have been impacting the greeting card industry recently," Weiss said. "However, we are confident that successful implementation of our restructuring plan during fiscal 2002 will establish a solid base from which we can grow our business in fiscal 2003 and beyond."

Conference call on the Web

American Greetings will hold a conference call today at 2:30 p.m. EST. The live call will be accessible through the Investor Relations section of the American Greetings corporate Web site at http://corporate.americangreetings.com/ . Minimum requirements to listen to the Web cast are RealPlayer software (available free at http://www.real.com/), audio capabilities, and at least a 14.4Kbps connection to the Internet. A replay of the call will also be available on the site.

About American Greetings

American Greetings is the world's largest publicly held creator, manufacturer and distributor of greeting cards and social expression products. Its staff of artists, designers and writers comprises one of the largest creative departments in the world and helps consumers "say it best" by supplying more than 15,000 greeting card designs to retail outlets in nearly every English-speaking country. Located in Cleveland, Ohio, American Greetings drives annual sales of more than $2.5 billion. For more information on the company, visit http://www.americangreetings.com/ on the World Wide Web.

The statements contained in this release that are not historical facts are forward-looking statements. Actual results may differ materially from those projected in the forward-looking statements. These forward-looking statements involve risks and uncertainties, including but not limited to: retail bankruptcies and consolidations, successful integration of acquisitions, a weak retail environment, consumer acceptance of products as priced and marketed, the impact of technology on core product sales and competitive terms
of sale offered to customers. Risks pertaining specifically to the corporation's electronic marketing business include the ability of
AmericanGreetings.com to attract strategic partners as investors, the viability of online advertising as a revenue generator, and the public's acceptance of online greetings and other social expression products.


                        AMERICAN GREETINGS CORPORATION
               FOURTH QUARTER REPORT OF CONSOLIDATED OPERATIONS
                     FISCAL YEAR ENDING FEBRUARY 28, 2001

              (In thousands of dollars except per share amounts)

                                         (Unaudited)
                                      Three Months Ended      Percent
                                      February 28 or 29,       Change
                                      2001         2000
    Net sales                       $663,246     $615,340        7.8%
    Income before income taxes        43,610       80,576      (45.9%)
    Income taxes                     171,299       29,008          -
    Net (loss) income               (127,689)      51,568          -

    (Loss) earnings per share and
      (loss) earnings per share
       - assuming dilution            $(2.01)        $.79          -

    Average number of common
      shares outstanding          63,486,767   64,520,218          -


                        AMERICAN GREETINGS CORPORATION
               FOURTH QUARTER REPORT OF CONSOLIDATED OPERATIONS
                     FISCAL YEAR ENDING FEBRUARY 28, 2001

              (In thousands of dollars except per share amounts)

                                    Twelve Months Ended       Percent
                                     February 28 or 29,        Change
                                     2001         2000
    Net sales                     $2,518,814   $2,175,236       15.8%
    Income before income taxes
      and cumulative effect of
      accounting change               98,633      140,624      (29.9%)
    Income taxes                     191,306       50,625          -
    (Loss) income before cumulative
      effect of accounting change    (92,673)      89,999          -
    Cumulative effect of accounting
      change, net of tax             (21,141)           -          -
    Net (loss) income              $(113,814)     $89,999          -

    (Loss) earnings per share:
    Before cumulative effect of
      accounting change               $(1.46)       $1.37          -
    Cumulative effect of accounting
      change, net of tax               (0.33)           -          -
    (Loss) earnings per share and
    (loss) earnings per share
       - assuming dilution            $(1.79)       $1.37          -

    Average number of common
      shares outstanding          63,646,405   65,591,798          -


                        AMERICAN GREETINGS CORPORATION
               FOURTH QUARTER REPORT OF CONSOLIDATED OPERATIONS
                     FISCAL YEAR ENDING FEBRUARY 28, 2001

              (In thousands of dollars except per share amounts)

                                   (Unaudited)
                               Three Months Ended      Twelve Months Ended
                               February 28 or 29,       February 28 or 29,
                               2001          2000       2001          2000
    Net sales                $663,246      $615,340  $2,518,814   $2,175,236

    Costs and expenses:
     Material, labor and
     other production costs   244,978       209,988     999,271      809,347
     Selling, distribution
      and marketing           258,460       245,207   1,068,543      921,392
     Administrative
      & general                71,306        62,132     280,202      227,075
     Non-recurring items            -         6,126           -       38,873
     Interest                  15,738         7,711      55,387       34,255
     Other expense-net         29,154         3,600      16,778        3,670
      Total                   619,636       534,764   2,420,181    2,034,612

    Income before income
     taxes and cumulative
     effect of accounting
     change                    43,610        80,576      98,633      140,624
    Income taxes              171,299        29,008     191,306       50,625
    (Loss) income before
     cumulative effect of
     accounting change       (127,689)       51,568     (92,673)      89,999
    Cumulative effect of
     accounting change,
     net of tax                     -             -     (21,141)           -
    Net (loss) income       $(127,689)      $51,568   $(113,814)     $89,999

    (Loss) earnings per share:
     Before cumulative
      effect of accounting
      change                   $(2.01)        $0.79      $(1.46)       $1.37
     Cumulative effect of
      accounting change,
      net of tax                    -             -       (0.33)           -
    (Loss) earnings
      per share                $(2.01)        $0.79      $(1.79)       $1.37
    (Loss) earnings per share
      assuming dilution        $(2.01)        $0.79      $(1.79)       $1.37
    Average number of common
     shares outstanding    63,486,767    64,520,218  63,646,405   65,591,798


                          AMERICAN GREETINGS CORPORATION
                 FOURTH QUARTER REPORT OF CONSOLIDATED OPERATIONS
                       FISCAL YEAR ENDING FEBRUARY 28, 2001
                (In thousands of dollars except per share amounts)

    Note A:  Seasonal Nature of Business: The Corporation's business is
             seasonal in nature. Therefore, the results of operations for
             interim periods are not necessarily indicative of the results for
             the fiscal year taken as a whole.

    Note B:  Reclassifications: Certain amounts in the prior year financial
             statements have been reclassified to conform to the 2001
             presentation.

    Note C:  Cumulative Effect of Accounting Change:  In December 1999, the
             Securities and Exchange Commission issued Staff Accounting
             Bulletin No. 101, "Revenue Recognition in Financial Statements"
             (SAB 101), which among other guidance, clarifies the Staff's
             views on various revenue recognition and reporting matters.  As a
             result, effective March 1, 2000, the Corporation adopted a change
             in its method of accounting for certain shipments of seasonal
             product.  Under the new accounting method, the Corporation
             recognizes revenue on these seasonal shipments at the approximate
             date the merchandise is received by the customer and not upon
             shipment from the distribution facility.  Customer receipt is a
             more preferable method of recording revenue due to the large
             volumes of seasonal product shipment activity and the time
             required to achieve customer requested delivery dates.  The
             implementation of this change was accounted for as a change in
             accounting principle and applied cumulatively as if the change
             occurred at March 1, 2000.  The effect of the change was a one-
             time reduction to the Corporation's earnings of $21,141.

    Note D:  Other Expense - Net:  In 2001, other expense - net included
             $32,554 related to the write-down of the Corporation's investment
             in Egreetings Network, Inc. to $0.85 per share and a gain of
             approximately $8,400 on the sale of a building in Canada.  In
             2000, other expense - net included costs to convert the
             Corporation's computer systems to be Year 2000 compliant.  In the
             years presented, other expense - net also included amortization
             of goodwill, foreign exchange gains and losses on asset
             disposals, and royalty and interest income.

    Note E:  Income Tax Expense:  In 2001, income tax expense included a
             charge of approximately $143,000  for potential tax exposure for
             the fiscal years ended 1992 through 1999 relating to the
             Corporation's corporate-owned life insurance program (COLI).
             This charge represents the effect of proposed adjustments by the
             Internal Revenue Service for the disallowance of certain
             deductions related to this insurance program.  The Corporation
             believes that it has fully complied with the tax law as it
             related to its COLI program and plans to vigorously contest the
             proposed adjustments or any subsequent assessments and believes
             it can distinguish certain of its COLI plans from those addressed
             in previous litigation.

    Note F:  Acquisitions:  On March 9, 2000, the Corporation completed the
             acquisition of all outstanding shares of Gibson Greetings, Inc.
             ("Gibson") in a cash transaction.  The consolidated results
             include the results of Gibson from the date of acquisition
             forward.


    Note G:  Deferred Costs: The major components of prepaid expenses and
             other and other assets are deferred costs relating to agreements
             with certain customers.  Total commitments under the agreements
             are capitalized as deferred costs and future payment commitments,
             if any, are recorded as liabilities when the agreements are
             consummated.  Deferred costs are charged to operations on a s
             straight-line basis over the effective period of each agreement,
             generally three to six years.  Deferred costs estimated to be
             charged to operations during the next twelve months are
             classified with prepaid expenses and other.

    Note H:  Special Charges:  During the three months ended August 31, 1999,
             the Corporation recorded a restructuring charge of $32,747.  The
             primary components of this charge were costs associated with the
             shutdown of the Corporation's Canadian manufacturing and
             distribution operations, including employee severance and benefit
             termination costs and the costs of closing down the facilities
             used for those operations.  In addition, the Corporation recorded
             a charge of $7,682 during the period to write down inventory in
             the Canadian operations.  This amount is classified as material,
             labor, and other production costs.  The total impact of the
             restructuring and inventory charges net of tax was $24,224, or
             $0.36 per share.

             During the three months ended February 29, 2000, the Corporation
             recorded a restructuring charge of $6,126 ($4,849 net of tax, or
             earnings per share of $0.08) related to various foreign
             operations.  The primary component of this charge was for the
             rationalization of various warehouse, distribution and
             manufacturing facilities in the United Kingdom.  The balance of
             the charge is composed of costs associated with the integration
             of Mexican manufacturing in the United States and the realignment
             of various business functions in Australia.

                        AMERICAN GREETINGS CORPORATION
           FOURTH QUARTER REPORT OF CONSOLIDATED FINANCIAL POSITION
                     FISCAL YEAR ENDING FEBRUARY 28, 2001
              (In thousands of dollars except per share amounts)

                                                     February 28 or 29,
    ASSETS                                         2001             2000
    CURRENT ASSETS
     Cash and cash equivalents                   $51,691          $61,010
     Accounts receivable, less allowances of
      $184,799 and $136,037 respectively
      (principally for sales returns)            387,534          430,825
     Inventories                                 365,221          249,433
     Deferred and refundable income taxes        190,241           99,709
     Prepaid expenses and other                  211,049          259,707
      Total current assets                     1,205,736        1,100,684

    GOODWILL - NET                               229,802          149,437
    OTHER ASSETS                                 799,348          820,447
    PROPERTY, PLANT AND EQUIPMENT - NET          477,188          447,415
      Total                                   $2,712,074       $2,517,983

    LIABILITIES AND SHAREHOLDERS' EQUITY

    CURRENT LIABILITIES
    Debt due within one year                    $378,904         $109,694
    Accounts payable and accrued liabilities     304,063          213,180
    Accrued compensation and benefits             89,936           84,456
    Dividends payable                             12,732           25,808
    Income taxes                                 192,936           13,090
    Other current liabilities                    132,710          136,260
    Total current liabilities                  1,111,281          582,488

    LONG-TERM DEBT                               380,124          442,102
    OTHER LIABILITIES                            146,187          195,985
    DEFERRED INCOME TAXES                         27,292           44,997

    SHAREHOLDERS' EQUITY
    Common shares - Class A                       58,860           59,873
    Common shares - Class B                        4,629            4,647
    Capital in excess of par value               304,970          304,946
    Treasury stock                              (447,127)        (445,758)
    Accumulated other comprehensive loss         (58,179)         (27,572)
    Retained earnings                          1,184,037        1,356,275
    Total shareholders' equity                 1,047,190        1,252,411
      Total                                   $2,712,074       $2,517,983

                          AMERICAN GREETINGS CORPORATION
                 FOURTH QUARTER REPORT OF CONSOLIDATED CASH FLOW
                       FISCAL YEAR ENDING FEBRUARY 28, 2001

                (In thousands of dollars except per share amounts)

                                                   Twelve Months Ended
                                                    February 28 or 29,
                                                    2001          2000
    OPERATING ACTIVITIES:
     Net (loss) income                          $(113,814)       $89,999
     Adjustments to reconcile to net cash
      provided by operating activities:
       Cumulative effect of accounting change,
        net of tax                                 21,141              -
       Write-down of equity investment             32,554              -
       Restructuring charge                             -         30,704
       Depreciation and amortization               98,057         76,600
       Deferred income taxes                       61,227         54,248
       Changes in operating assets and liabilities,
        net of effects from acquisitions:
       Decrease (increase) in trade
        accounts receivable                        29,201        (35,883)
       (Increase) decrease in inventories         (46,587)        11,655
       Increase in other current assets           (67,292)       (57,261)
       Decrease (increase) in deferred
        cost - net                                  4,110         (5,640)
       Decrease (increase) in accounts payable
        and other liabilities                      87,256           (689)
       Other - net                                  3,947          4,786
        Cash Provided by Operating Activities     109,800        168,519

    INVESTING ACTIVITIES:
     Business acquisitions                       (179,993)       (65,947)
     Property, plant & equipment additions        (74,382)       (50,753)
     Proceeds from sale of fixed assets            22,294          1,490
     Investment in corporate owned life insurance     181          2,746
     Other  - net                                  33,944        (25,183)
      Cash Used by Investing Activities          (197,956)      (137,647)

    FINANCING ACTIVITIES:
     Increase in long-term debt                         -          1,076
     Reduction of long-term debt                  (80,431)       (16,397)
     Increase in short-term debt                  257,541         81,097
     Sale of stock under benefit plans                  -          1,171
     Purchase of treasury shares                  (45,530)      (130,151)
     Dividends to shareholders                    (52,743)       (51,213)
      Cash Provided (Used) by
        Financing Activities                       78,837       (114,417)
    DECREASE IN CASH AND EQUIVALENTS               (9,319)       (83,545)

      Cash and Equivalents at Beginning of Year    61,010        144,555
      Cash and Equivalents at End of Year         $51,691        $61,010

 

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