American Greetings Reports Third Quarter Financial Results in Line with Projections
Corporation announces suspension of dividend

CLEVELAND, Dec. 18 /PRNewswire/ -- American Greetings Corporation (NYSE: AM) today reported operating results in line with projections for the third quarter of fiscal 2002.

The Corporation achieved after-tax earnings before special charges of $40.9 million, or 64 cents per share (54 cents per share assuming full dilution), for the third quarter ended Nov. 30, 2001. These results compare to net income of $32.0 million, or 50 cents per share, up 28 percent from the third quarter last year. Including the after-tax impact of special charges amounting to $34.3 million ($55.0 million pre-tax), or 54 cents per share, for the quarter, American Greetings reported net income of $6.6 million, or 10 cents per share.

Special charges for the third quarter include the following:


                                                      Pre-tax         Basic
                                                       income          EPS
                                                     (millions)    (after-tax)

    Reported results                                   $10.6           $.10
    Impact of special charges:

      Scan-based trading                                31.0            .31
      Business reorganization                           24.0            .23
    Earnings before special charges                    $65.6           $.64


Reported sales in the third quarter were $705.4 million, compared to $766.1 million in the same period last year. After removing the impact of scan-based trading conversion initiatives and the Corporation's brand and product line size reduction initiatives, sales for the quarter were down 5.0 percent from the same period in fiscal 2001. The revenue impact of the pay from scan conversion was complete as of the end of the third quarter in fiscal 2002.

Morry Weiss, chairman and chief executive officer of American Greetings, said synergies from the integration of recent acquisitions helped the Corporation achieve expectations for the quarter. "We are pleased to have made our earnings projections, considering that the economic conditions this quarter negatively impacted us and some of our retailers," Weiss said. "Revenue was down slightly, due in part to unfavorable exchange rates and reduced shipments from our Plus Mark subsidiary. However, cost reductions related to the integration of the Gibson Greetings and CPS Corporation acquisitions, along with continued process improvements, are having a positive impact on our bottom line.

"We remain confident that we will deliver the anticipated cost savings outlined in our restructuring plan," Weiss added.

The Corporation achieved after-tax earnings before special charges of $31.3 million, or 49 cents per share, for the first nine months of fiscal 2002. Including the after-tax impact of special charges amounting to $140.5 million ($225.5 million pre-tax), or $2.21 for the nine months to date, the Corporation reported a net loss of $109.2 million, or $1.72 per share. These results compare to net income of $13.9 million, or 22 cents per share (47 cents per share excluding the cumulative effect of an accounting change and a one-time gain on the sale of an asset), for the first nine months of fiscal year 2001.

Special charges for the nine months include the following:



                                                     Pre-tax          Basic
                                                      income           EPS
                                                    (millions)     (after-tax)

    Reported results                                 ($175.3)        ($1.72)
    Impact of special charges:
      Scan-based trading                                84.4            .83
      Business reorganization                          123.4           1.21
      Internet contract changes                         17.7            .17
    Earnings before special charges                    $50.2           $.49   

Net sales for the nine months ended Nov. 30, 2001, were $1.70 billion, compared to $1.86 billion for the first three quarters of fiscal 2001. The decrease in net sales reflects the impact of the Corporation's retail inventory reduction initiative in the first half of the year, as well as the rollout of its new value pricing strategy, the implementation of its scan- based trading business model, and its brand and product line size reduction initiatives.

Earnings before interest, taxes, depreciation and amortization adjusted to exclude special charges (EBITDA) were $109.1 million for the third quarter and $169.2 million for the nine months ended Nov. 30. EBITDA for the trailing four quarters adjusted to exclude special charges was $287.1 million.

The Corporation also said that its electronic subsidiary, AmericanGreetings.com, was break-even in the third calendar quarter, will be
profitable in the fourth quarter as previously announced, and will be cash flow positive for the year. AmericanGreetings.com recently launched a major initiative to increase the amount of paid content on its Web sites to diversify its revenue streams. "While we cannot yet say how successful this strategy will be, we expect AmericanGreetings.com to be a positive contributor to earnings next year," Weiss said.

American Greetings also reaffirmed its previously stated basic earnings projections (excluding special charges) of $1.10 to $1.20 ($.98 to $1.08 assuming full dilution) for the full year.

Dividend Suspension

The Board of Directors of American Greetings voted to suspend the Corporation's quarterly dividend, effective immediately. "While we are in compliance with the debt covenants regarding our ability to pay a dividend, we have decided that focusing on generating cash and debt reduction should be our primary objectives and are in the best interests of our shareholders," Weiss said.

Conference Call on the Web


American Greetings will broadcast its third quarter conference call live on the Internet at 10:30 a.m. Eastern time on Tuesday, Dec. 18, 2001.

The conference call will be accessible through the Investor Relations section of the American Greetings corporate Web site at
http://corporate.americangreetings.com/ . Minimum requirements to listen to the Web cast are Windows Media Player software (available free at http://www.microsoft.com/ ), audio capabilities, and at least a 14.4Kbps connection to the Internet. A replay of the call will also be available on the site.

About American Greetings

American Greetings Corporation (NYSE: AM) is the world's largest publicly held creator, manufacturer and distributor of greeting cards and social expression products. Its staff of artists, designers and writers comprises one of the largest creative departments in the world and helps consumers "say it best" by supplying more than 15,000 greeting card designs to retail outlets in nearly every English-speaking country. Located in Cleveland, Ohio, American Greetings generates annual sales of more than $2.5 billion. For more
information on the Corporation, visit http//www.americangreetings.com on the World Wide Web.

The statements contained in this release that are not historical facts are forward-looking statements. Actual results may differ materially from those projected in the forward-looking statements. These forward-looking statements involve risks and uncertainties, including but not limited to: retail bankruptcies and consolidations, successful implementation of the Corporation's restructuring, a weak retail environment, consumer acceptance of products as priced and marketed, the impact of technology on core product sales and competitive terms of sale offered to customers. Risks pertaining specifically to the Corporation's electronic marketing business include the viability of online advertising as a revenue generator and the public's acceptance of online social expression products and subscriptions thereto.


                         AMERICAN GREETINGS CORPORATION
                 THIRD QUARTER REPORT OF CONSOLIDATED OPERATIONS
                      FISCAL YEAR ENDING FEBRUARY 28, 2002
               (In thousands of dollars except per share amounts)

                                                         (Unaudited)
                                                     Three Months Ended
                                                         November 30,
                                                   2001               2000

    Net sales                                    $705,433           $766,095
    Income before income taxes                     10,635             50,321
    Income tax expense                              4,010             18,306
    Net income                                      6,625             32,015

    Earnings per share and earnings per
     share - assuming dilution                      $0.10              $0.50

    Average number of common
      shares outstanding                       63,705,743         63,506,387



                         AMERICAN GREETINGS CORPORATION
                 THIRD QUARTER REPORT OF CONSOLIDATED OPERATIONS
                      FISCAL YEAR ENDING FEBRUARY 28, 2002
               (In thousands of dollars except per share amounts)

                                                      (Unaudited)
                                                    Nine Months Ended
                                                       November 30,
                                                  2001               2000

    Net sales                                  $1,699,398         $1,855,568

    (Loss) income before income taxes
         and cumulative effect of
         accounting change                      $(175,259)           $55,023
    Income tax (benefit) expense                  (66,072)            20,007
    (Loss) income before cumulative
         effect of accounting change             (109,187)            35,016
    Cumulative effect of accounting
         change, net of tax                           -              (21,141)
    Net (loss) income                           $(109,187)           $13,875


    (Loss) earnings per share and
        (loss) earnings per
        share - assuming dilution:
    Before cumulative effect of
        accounting change                          $(1.72)             $0.55
    Cumulative effect of accounting
        change, net of tax                            -                (0.33)
                                                   $(1.72)             $0.22

    Average number of common
      shares outstanding                       63,569,030         63,699,617


                          AMERICAN GREETINGS CORPORATION
                 THIRD QUARTER REPORT OF CONSOLIDATED OPERATIONS
                       FISCAL YEAR ENDING FEBRUARY 28, 2002
                (In thousands of dollars except per share amounts)

                                     (Unaudited)             (Unaudited)
                                  Three Months Ended      Nine Months Ended
                                     November 30,            November 30,
                                   2001        2000        2001        2000

    Net sales                    $705,433    $766,095  $1,699,398  $1,855,568

    Costs and expenses:
       Material, labor and
        other production costs    313,512     355,858     751,529     754,293
       Selling, distribution
        and marketing             284,785     277,327     799,049     810,083
       Administrative and
        general                    71,290      70,326     214,488     208,896
       Restructure charges            -           -        52,925         -
       Interest expense            23,619      15,066      59,144      39,649
       Other expense (income)
        - net                       1,592      (2,803)     (2,478)    (12,376)
        Total                     694,798     715,774   1,874,657   1,800,545

    Income (loss) before
     income taxes and cumulative
     effect of accounting change   10,635      50,321    (175,259)     55,023
    Income tax expense
     (benefit)                      4,010      18,306     (66,072)     20,007

    Income (loss) before
     cumulative effect of
     accounting change              6,625      32,015    (109,187)     35,016
    Cumulative effect of
     accounting change,
     net of tax                        -           -           -      (21,141)

    Net income (loss)              $6,625     $32,015   $(109,187)    $13,875

    Earnings (loss) per share:
       Before cumulative
        effect of accounting
        change                      $0.10       $0.50      $(1.72)      $0.55
       Cumulative effect of
        accounting change,
        net of tax                     -           -           -        (0.33)

    Earnings (loss) per share
     and earnings (loss) per
     share - assuming dilution      $0.10       $0.50      $(1.72)      $0.22


    Average number of common
       shares outstanding      63,705,743  63,506,387  63,569,030  63,699,617


                        AMERICAN GREETINGS CORPORATION
            THIRD QUARTER REPORT OF CONSOLIDATED SALES AND INCOME
                     FISCAL YEAR ENDING FEBRUARY 28, 2002
              (In thousands of dollars except per share amounts)

    Note A:  Seasonal Nature of Business: The Corporation's business is
             seasonal in nature. Therefore, the results of operations for
             interim periods are not necessarily indicative of the results for
             the fiscal year taken as a whole.

    Note B:  Reclassifications: Certain amounts in the prior year financial
             statements have been reclassified to conform to the 2001
             presentation.

    Note C:  Cumulative Effect of Accounting Change: In December 1999, the
             Securities and Exchange Commission issued Staff Accounting
             Bulletin No. 101, "Revenue Recognition in Financial Statements"
             (SAB 101), which among other guidance, clarifies the Staff's
             views on various revenue recognition and reporting matters.  As a
             result, effective March 1, 2000, the Corporation adopted a change
             in its method of accounting for certain shipments of seasonal
             product.  Under the new accounting method, the Corporation
             recognizes revenue on these seasonal shipments at the approximate
             date the merchandise is received by the customer and not upon
             shipment from the distribution facility.  Customer receipt is a
             more preferable method of recording revenue due to the large
             volumes of seasonal product shipment activity and the time
             required to achieve customer requested delivery dates.  The
             implementation of this change was accounted for as a change in
             accounting principle and applied cumulatively as if the change
             occurred at March 1, 2000.  The effect of the change was a one-
             time reduction to the Corporation's earnings of $21,141, which is
             included in operations for the nine months ended November 30,
             2000.

    Note D:  Acquisitions: On September 12, 2001, the Corporation completed
             the acquisition of the BlueMountain.com division of At Home
             Corporation in a cash transaction.  The consolidated results
             include the results of BlueMountain.com from the date of
             acquisition forward.

             On March 19, 2001, the Corporation completed the acquisition of
             all outstanding shares of Egreetings Network, Inc. ("Egreetings")
             in a cash transaction.  The Corporation had previously held a
             minority interest in Egreetings.  The consolidated results
             include the results of Egreetings from the date of acquisition
             forward.

             On July 13, 2000, the Corporation completed its acquisition of
             CPS Corporation ("CPS") for cash and shares of the Corporation's
             common stock. The consolidated results include the results of CPS
             from the date of acquisition forward.

             On March 9, 2000, the Corporation completed the acquisition of
             all outstanding shares of Gibson Greetings, Inc.  ("Gibson") in
             a cash transaction.  The consolidated results include the results
             of Gibson from the date of acquisition forward.

    Note E:  Deferred Costs: The major components of prepaid expenses and
             other and other assets are deferred costs relating to agreements
             with certain customers.  Total commitments under the agreements
             are capitalized as deferred costs and future payment commitments,
             if any, are recorded as liabilities when the agreements are
             consummated.  Deferred costs are charged to operations on a
             straight-line basis over the effective period of each agreement,
             generally three to six years.  Deferred costs estimated to be
             charged to operations during the next twelve months are
             classified with prepaid expenses and other.

    Note F:  Special Charges:  During the nine months ended November 30, 2001,
             the Corporation recorded a pre-tax restructuring charge of
             $52,925.  The primary components of this charge were costs
             associated with the shutdown of certain of the Corporation's
             domestic and foreign manufacturing and distribution operations,
             including employee severance and benefit termination costs. The
             Corporation's Internet unit also recorded a pre-tax charge to
             write off the value of a partner contract in the amount of
             $17,727.  In addition, the Corporation recorded a pre-tax charge
             of $54,014 during the period to write down inventory in its
             domestic operations to net realizable value associated with its
             previously-announced one-time efforts.  This amount is classified
             as material, labor, and other production costs.  The Corporation
             also incurred pre-tax costs of $34,140 for other project-related
             expenses.  The total pre-tax impact of the restructuring and
             inventory charges was $141,079 ($87,892 net of tax), or $1.38 per
             share.

             Also during the period, the Corporation began implementing its
             scan-based trading business model with certain of its retailers.
             The impact of its implementation was a $65,485 reduction in its
             net sales and a $10,149 reduction in its material, labor and
             other production costs.  In addition, the Corporation incurred
             implementation and other costs of $29,057 for a total pre-tax
             impact of $84,393 ($52,577 net of tax), or $0.83 per share.


                         AMERICAN GREETINGS CORPORATION
                 THIRD QUARTER REPORT OF CONSOLIDATED OPERATIONS
                      FISCAL YEAR ENDING FEBRUARY 28, 2002
               (In thousands of dollars except per share amounts)

                                                           (Unaudited)
                                                           November 30,
                                                      2001             2000

    ASSETS
    CURRENT ASSETS
      Cash and cash equivalents                     $45,353          $78,846
      Accounts receivable, less allowances
       of $185,499 and $179,618, respectively
       (principally for sales returns)              538,546          612,990
      Inventories                                   341,962          344,981
      Deferred and refundable income taxes          151,048          219,460
      Prepaid expenses and other                    207,742          232,328
        Total current assets                      1,284,651        1,488,605

    GOODWILL - NET                                  256,259          211,949
    OTHER ASSETS                                    901,061          788,164
    PROPERTY, PLANT AND EQUIPMENT - NET             438,333          472,107
                                                 $2,880,304       $2,960,825

    LIABILITIES AND SHAREHOLDERS' EQUITY

    CURRENT LIABILITIES
    Debt due within one year                        $35,056         $647,717
    Accounts payable and accrued
     liabilities                                    346,379          247,322
    Accrued compensation and benefits                97,762           89,179
    Dividends payable                                 6,368           19,677
    Income taxes                                    118,787           20,366
    Other current liabilities                       143,775          136,186
      Total current liabilities                     748,127        1,160,447

    LONG-TERM DEBT                                  995,239          423,263
    OTHER LIABILITIES                               198,258          146,066
    DEFERRED INCOME TAXES                            23,351           56,326

    SHAREHOLDERS' EQUITY
    Common shares - Class A                          59,125           58,857
    Common shares - Class B                           4,620            4,629
    Capital in excess of par value                  288,453          304,970
    Treasury stock                                 (447,080)        (447,244)
    Accumulated other comprehensive loss            (70,026)         (64,358)
    Retained earnings                             1,080,237        1,317,869
    Total shareholders' equity                      915,329        1,174,723
      Total                                      $2,880,304       $2,960,825


                         AMERICAN GREETINGS CORPORATION
                 THIRD QUARTER REPORT OF CONSOLIDATED OPERATIONS
                      FISCAL YEAR ENDING FEBRUARY 28, 2002
               (In thousands of dollars except per share amounts)

                                                         (Unaudited)
                                                      Nine Months Ended
                                                          November 30,
                                                    2001               2000

    OPERATING ACTIVITIES:
      Net (loss) income                          $(109,187)          $13,875
      Adjustments to reconcile to net
       cash provided by operating activities:
        Cumulative effect of accounting
         change, net of tax                            -              21,141
        Restructure charges                         46,439               -
        Depreciation and amortization               62,284            71,948
        Deferred and refundable income
         taxes                                      41,636               262
        Changes in operating assets and
         liabilities, net of effects from
         acquisitions:
          Increase in trade accounts
           receivable                             (153,099)         (208,740)
          Decrease (increase) in
           inventories                              20,589           (25,418)
          Decrease (increase) in other
           current assets                            6,394           (14,614)
          Increase in deferred cost -
           net                                     (46,551)           (1,296)
          Decrease in accounts payable
           and other liabilities                   (67,251)          (61,896)
          Other - net                                7,263            (9,486)
          Cash Used by Operating
           Activities                             (191,483)         (214,224)


    INVESTING ACTIVITIES:
      Business acquisitions                        (35,000)         (179,993)
      Property, plant & equipment
       additions                                   (21,597)          (56,730)
      Proceeds from sale of fixed assets             3,459            24,484
      Investment in corporate owned life
       insurance                                     5,745             2,526
      Other - net                                  (14,058)           24,200
          Cash Used by Investing
           Activities                              (61,451)         (185,513)

    FINANCING ACTIVITIES:
      Increase in long-term debt                   688,485               -
      Reduction of long-term debt                  (80,622)          (35,003)
      (Decrease) increase in short-term
       debt                                       (341,058)          537,420
      Sale of stock under benefit plans                 92               -
      Purchase of treasury shares                      (99)          (45,448)
      Dividends to shareholders                    (20,202)          (39,396)
        Cash Provided by Financing
         Activities                                246,596           417,573
    (DECREASE) INCREASE IN CASH AND
     EQUIVALENTS                                    (6,338)           17,836


        Cash and Equivalents at
         Beginning of Year                          51,691            61,010
        Cash and Equivalents at End of
         Period                                    $45,353           $78,846

 

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